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News


A KilerCombo for Frozen Drinks THIS HALLOWEEN


Vimto Out of Home introduces the ultimate ‘Killer Combo’ promotion for pubs, bars and leisure outlets to help drive sales of frozen drinks this Halloween


For every large blood orange frozen drink purchased consumers will get a free Vimto Popping Candy sachet in Classic, Strawberry or Cherry flavour


The promotion has driven average sales uplifts of 41%


Frozen drinks may not immediately come to mind when you think of Halloween, but the largest frozen drinks supplier in the UK, Vimto Out of Home, is set to change that. Following the successful launch of blood orange Starslush last Halloween, the latest promotion heroes the popular flavour. And with add-ons boosting uplift in volume at an average of 41%, Vimto will continue to drive excitement into autumn 2018 with the combo.


Ed Jones, Senior Customer Marketing Manager, Vimto Out of Home, says:


“We serve over 40 million cups of frozen drink every year, and are increasingly seeing demand throughout the year, so it makes sense to extend our promotions. Halloween is the third largest commercial season, worth over


£350million to retailers and attractions in the UK.


We also know that the biggest spend during this time is on confectionery, which is why we’ve worked closely with our confectionery licensees to make the drinks even more of a treat.


The blood orange flavour taps into the consumer appetite to try new and exciting flavours. What’s more, there’s a trend to add toppings to drinks, we’ve seen that with coffees, milkshakes, and now people are doing it with frozen drinks too. Consumers want the option to personalise their drink, and the impact it can have on outlet sales speaks for itself.”


The promotion runs through September and October. To find out how you can get involved and to request free POS visit:


www.vimto.uk


Commercial Insurance Specialists


Insurance Services Limited Terry Osborne


info@terryosborneinsurance.co.uk Beaver Lodge, Salts Avenue


Loose, Maidstone, Kent ME15 0AY Tel: 01622 745297


We’ve got you covered www.terryosborneinsurance.co.uk


No obligation quotation. Five minutes of your time could save you money!


34 SEPTEMBER 2018


WWW.VENUE-INSIGHT.COM


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