Lanchester Wines
Stand Out
My second tip is to offer a point of difference – look at what your competitors are doing and be different. In time for Christmas 2018 we’ve launched our new magnum (150cl) range and we’re working with operators who are offering these free as an incentive for pre-ordered Christmas parties. Magnums give the ‘wow factor’ adding theatre and grandeur to the event. The operators who have worked with us proactively on the Christmas magnum programme have already seen noticeable pre-bookings – even this early in the year. Which reinforces the advice to plan as soon as you can.
26 SEPTEMBER 2018
WWW.VENUE-INSIGHT.COM
However, if catering for large Christmas parties isn’t your speciality, we’ve also created a number of half bottle (37.5cl) ranges which are ideal for small groups or couples where perhaps one person is a driver and a full bottle is too much for one. As with the magnums of wine, these half bottles are also a great incentive for pre- booking and look great on the table.
Front of Mind
However, the most important factor in all Christmas planning is your customer. Ultimately you know your customers best so make sure you tailor both timing and the offer to them specifically.
If you haven’t started planning already, it’s not too late to ask their opinion of what they’d like on your Christmas offering – you may be surprised at the answers.
For more information on Lanchester Wines and its Christmas offers, please visit:
www.lanchesterwines.co.uk
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