Q&A Q&A with
Welcome to Venue Insight Magazine, so first up please introduce yourself and Celtic Marches...
I’m Collette Cumbes, Account Manager at Celtic Marches. I relocated back home to Worcester last year after spending a few years down in South Devon working on a small cider farm. Luckily it was a fairly easy transition! Celtic Marches is just over the border in Bishops Frome, Herefordshire. We have around 200 acres dedicated to cider apple orchards and another few for hops. Over the last five years we’ve seen a huge growth, which has been fantastic. Our focus has been on producing cider that is consistently great quality with well balanced flavours and notes.
Tell us a bit about your company ethos…
Celtic Marches is constantly evolving. We pride ourselves on our fluidity to move in an increasingly demanding drinks sector. Through respecting our orchards, from tree selection to their maintenance, we produce quality juice, year after year.
Sustainability is core. Our ability to be a self-sufficient apple cider producer allows us to know exactly what goes in to our cider. Other producers often rely on ‘buying in’ apples. We are in a rare position of being a single estate cider maker. We can guarantee that all apples used in our ciders come from the family farm’s very own cider apple orchards.
We keep it real, our integrity is key to our success. We use our own juice to craft our cider in Herefordshire. We don’t use concentrates to produce it, we know where our apples are from and how they are treated from our saplings to our oldest orchards.
We choose to be bold; in our branding and in our approach to cider making. We are passionate about our production, our ciders and everything in between.
Cider is very much at the forefront of what people are choosing to drink in bars and pubs – what are you doing to stand out?...
We craft a range of products which cater for many tastes. From the traditional cider drinker to the newly emerging cider drinkers, our ability to be flexible has been key. In our core range, we now include two fruit ciders, using real rhubarb juice from Yorkshire and real British raspberry juice. These cross the lines of what traditionalists of cider want but as time moves forward and tastes alter, we bring consistently great tasting cider to suit the majority whilst keeping our feet firmly in our Herefordshire orchards. Our sister company, Marches Bottling and Packaging also helps us to stand out, giving us the freedom to offer our ciders in several formats. Cider is now a staple on the bar taps.
12 SEPTEMBER 2018
WWW.VENUE-INSIGHT.COM
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