Accessories Ergomotion Enhances Retail Partner Support With Post-Sale Assistance Services


ly found in more traditional adjustable bases. Element is fully equipped with USB ports, auto head tilt, preset zero-gravity, massage, head-and-foot articulation, wireless remote and more. The other models have a variety of the features, and each of the designs have the company’s quiet, silent-drive motors, power outage protection and gravity release. “Adjustable bed bases are highly techni- cal and are designed and engineered with a variety of moving components and motors,” explained Gui Peres, Ergomotion director of global sales. ”They are very different from most products in furniture showrooms that are mostly static. We’re the experts in set up, training and should it be needed, warranty re- pair. Those details aren’t the responsibility of our retail partners.” At the winter Las Vegas Market, Ergomo-


RESEARCHED or SHOPPED for a new mattress in the past 12 months DIDNOT BUY anywhere


36% Colonial LLC’s Mattress Shopper Study 28 Sleep Retailer / Spring 2018 of consumers who


By Elaina Hundley As one of the few exclusively adjustable bed base manufacturers still showing at the High Point Market, Ergomotion said its focus for the market is to increase the number of furniture retailers who are adding this fast-growing product segment to their floors. Keenly aware of the challenges that technical adjustable base products can pose, Ergomotion now of- fers a number of support services that stream- line post-sale logistics for its retail partners. In addition to emphasizing its portfolio of adjust- able bases, the brand will also showcase this new comprehensive support program at the spring High Point Market. At the spring market, Ergomotion will spot- light its Motion Bedroom Furniture, which delivers adjustability to any bed with its slim, zero-clearance design. An easy addition to the bedroom displays in a retail showroom, Motion Bedroom Furniture does not require additional floor space to deliver seamless add-on sales. Ergomotion’s three-model Element collection, part of the Motion Bedroom Furniture offer- ing, provides a variety of functionality typical-


tion touted its marketing and point-of-pur- chase support benefits through Club Ergo- motion. By handling all post-sale logistical details, the brand has significantly enhanced its benefits program for Club Ergomotion participants. The addition of hands-off, white glove delivery service and set up plus warran- ty services allows retail partners to focus on sales while their customers enjoy a seamless fulfillment experience. “We are committed partners with our net-


work of retailers and by taking away their need to create marketing collateral, deal with war- ranties after a sale and conduct sales training, we lift the weight of the peripheral activities so that they are free to concentrate on their con- sumers and growing sales,” Peres said. Built on the premise that luxury sleep is


achieved through style and substance, the company incorporates technology where it makes sense. Just as Ergomotion’s adjust- able bases are designed to accommodate the industry’s leading mattresses and integrate with existing bed frames and beds, the brand seamlessly backs its partners with its portfolio of integrated support benefits. Visit ergomotion.com


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