Mattress


Kingsdown Showcases Comprehensive bedMATCH Update By Elaina Hundley


Kingsdown is spotlighting the latest version of its bedMATCH system at the spring High Point Market. Designed to empower mattress shoppers, the new system uses 3-D tech- nology to measure the body with a complete 360-degree scan in order to better connect consumers with the best mattress for their individual sleep and support needs. More precise in its measurements, bed-


MATCH 3-D Fit has a newly designed retail kiosk that better displays the measurement process for consumers. Sleeker than the pre- vious bedMATCH pod, the updated version also features a high-definition screen posi- tioned above the bed that displays an avatar of the consumer’s body in 3-D. “We’ve significantly moved the needle on technology created to help consumers find the


best mattress,” said Frank Hood, chief executive officer of Kingsdown. “The updates have im- proved bedMATCH and put it light-years ahead of other diagnostic systems in the industry. The new bedMATCH clearly demonstrates how the measurements combine for a mattress recom- mendation and helps clear up the confusion that surrounds buying a new mattress.” Kingsdown first introduced bedMATCH in 2011 to help guide consumers during their mattress purchase decision-making process. The system takes more than 1,000 calcula- tions and uses 18 different statistical mea- surements on pain criteria, flexibility of lum- bar curve, distribution of weight in various anatomical zones and more. The system also incorporates gender, height and other body specifications. Once the data is gathered and calculated, bedMATCH recommends a family


Shifman Mattress Company Celebrates 125 Years Of Excellence By Gretchen Kast


“The consistent commitment our craftspeople make to manufacture the finest handmade mattresses in the world is a philosophy that remains strong in our factory today.”


Shifman Mattress Company is celebrating its 125th


year of operation in Newark, New


Jersey this year. To mark this milestone, the company will showcase a 125th


Anniversary


Limited Edition mattress set at the spring High Point Market.


As a family-owned business, Shifman has always focused on manufacturing excel- lence and products providing long lasting comfort. While the manufacturing world has changed considerably, Shifman continues to produce luxury, two-sided mattresses handcrafted with natural cotton on eight- way hand-tied upholstery coil boxsprings. “In 125 years, our methods of ensuring qual-


ity haven’t changed,” said Shifman CEO, Mike Hammer. “We value our long-standing reputa- tion for quality within the industry and among our customers, and we hope to spend another 125 years exceeding their expectations.” The 125th


Anniversary mattress features a two-sided construction, luxurious surface 22 Sleep Retailer / Spring 2018


of mattresses that will provide the appropriate support, using Kingsdown’s gold, green, blue and red designations for the various support levels. Upon making its determination, the new kiosk lights up in the gold, green, blue or red to signal the recommended mattresses for the consumer. A brand agnostic system, bedMATCH works with mattresses outside of the Kingsdown family of products. “By using bedMATCH in their stores, retail- ers can help eliminate the stress and confu- sion consumers experience in buying a new mattress,” said Kevin Damewood, executive vice president of sales and marketing. Retailers who have incorporated bed-


MATCH into their bedding departments see an average increase of more than $300 for queen mattress purchases. Visit kingsdown.com


comfort, tack-and-jump quilt design and nat- ural cotton layers. The mattress is also com- plimented with a working coil boxspring, with the target retail selling price for a queen set listed at $1,999. “This bed offers tremendous value for our retail partners and continues Shifman’s tra- dition of offering exceptional comfort, qual- ity and value,” stated Shifman President, Bill Hammer. “The consistent commitment our craftspeople make to manufacture the finest handmade mattresses in the world is a philos- ophy that remains strong in our factory today.” In addition to the company’s anniversary, 2018 also marks Shifman’s 10th


year exhibit-


ing at the High Point Market. “Showing at High Point Market allows us to see many of our ex- isting dealers,” stated Tim Wade, national sales manager, “and the opportunity to meet prospec- tive retailers that can differentiate their product offering and improve customer satisfaction by carrying Shifman quality products.” Visit shifman.com


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