MATTRESS
Two New Therapedic Lines To Debut At High Point Market
By Elaina Hundley Therapedic will showcase two innovative new product lines at the spring High Point Market. Soft-launched in Las Vegas, the TheraLuxeHD and Therawrap2 collections offer two unique stories to enhance retail showrooms. Therapedic is poised to sup- port these releases with compelling new marketing concepts, which aim to visually tell each collection’s story. Therapedic’s TheraLuxeHD, a four-mod- el, heavy-duty performance line, is designed to accommodate the needs of larger con- sumers. While the TheraLuxe HD is suitable for any body type, the company utilized the heaviest coils, densest foams and strongest foundation in order to deliver a mattress ideal for consumers with sizable body types. “In creating the TheraLuxeHD, the ob- jective was to create both an ultra-durable, ultra-plush and ultra-comfortable line,” said Therapedic CEO, Gerry Borreggine.
“This
new line-up provides a step-up story to our highly successful MedicoilHD collection by
providing four more plush and luxurious mod- els that will retail from $1,299 to $1, 999.” The brand accomplished this by inte- grating extra coils—almost 2,000 for the queen-sized mattress—and using only pre- mium foams, including new high-density gel foam chosen for its resilient and plush feel. Additionally, Therapedic invested in a heavy foundation support and Bekaert’s “Adaptive” fabrics, which are treated with a tempera- ture sensitive polymer to provide a dryer and cooler sleeping environment.
Characterized by its dual-sides and pock- eted-coils, Therapedic’s new Therawrap2 line is strategically designed to deliver enhanced individual conformance, flexibility and un- matched support. Also the result of next-gen- eration development, the Therawrap2 offers myriad step-up features including copper gel memory foam and a new high-density foam. Both materials provide enhanced elasticity and a lush feel. Like TheraLuxeHD, Theraw- rap2 also features Bekaert’s Adaptive fabrics to offer consumers a cooler, drier sleeping
experience. The four models in this line are expected to retail from $999 to $1,299. “Therawrap2’s story
is one of two-sided
luxury, comfort and support,” explained Thera- pedic Vice President of Brand Relations, Susan Mathes. “Along with TheraluxeHD, we are bring- ing two exciting new solutions to the market.” In addition to these two new lines, Thera- pedic will also show its most recent additions to its successful Tommy Bahama collection. Many of the sleep systems within this popu- lar collection have been refreshed with new looks, enhancements and features. For exam- ple, several of the innerspring and hybrid mod- els in the line offer the exclusive iFlex Hybrid Quilt, which features over 2,000 micro coils integrated into the quilt. “This unique design, said to be the world’s first hybrid quilt, provides unparalleled support, durability, and breathabil- ity making iFlex the most exciting new innova- tion in the bedding market,” said Borreggine. The newest Tommy Bahama collection starts at $799 in queen size and goes to $1,799. Visit
therapedic.com
24 Sleep Retailer / Spring 2018
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