OMI: The Past, Present And


Future Of Organic Sleep Products


By Gretchen Kast


It has been ten years since OMI introduced the first certified organic mattress to the US marketplace—and since then, the company has been hard at work expanding the certified organic sleep products category, offering consumers more choice. From the beginning, the company has remained committed to making certified organic sleep products more accessible to consumers. In addition to educating consumers about the health benefits of organic sleep, OMI has also developed a comprehensive product portfolio of more than 100 certified organic sleep products, including mattresses for all comfort levels, across a wide range of approachable price points. Beyond its unparalleled commitment to organic certification and product purity, OMI’s mattresses deliver multiple sales touch points—from greater comfort and durability to all certified organic latex, hybrid and two-sided constructions to authentic hand-made American manufacturing. For retailers, the company delivers a wealth of unique opportunities to connect with a wide range of consumers. With the introduction of its new online boxed bed brand and an expansive omni-channel marketing strategy, OMI continues to help new customers discover the benefits of organic sleep at retail and online.


8 Sleep Retailer / Spring 2018


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