MATTRESS


Eclipse International Offers Three Attainable Luxury Sleep Collections


By Elaina Hundley


Capitalizing on the growth of the luxury bed- ding segment, Eclipse International is culling its brand portfolio to build a selection of more than ten luxury mattresses designed to sell at affordable, competitive prices. Focusing on the $3,500 price point, the brand is designing a broader range of luxury mattress programs that do not sacrifice quality or style in order to offer lower prices.


Using quality materials like Pima cotton,


Talalay Latex, organic wool and rich cover fabrics, Eclipse has developed mattresses that feature many of the same components that higher priced lines offer for a dramati- cally lower price. By pooling its buying power with its extensive licensing network of facto- ries, Eclipse has been able to secure compet-


itive pricing on high-end components. All of the company’s designs are created in-house, taking additional cost out of the product. Speaking to the feasibility of offering the


new and affordable luxury programs, Chief Executive Officer of Eclipse International, Stuart Carlitz, explained that, “Through our creative design innovation, we’ve made lux- ury sleep attainable. While other bedding manufacturers are passing along price in- creases, we’ve made a commitment to offer well-designed, lavish mattresses with ex- tremely sharp pricing.” With designs like the European-style Ve-


lika—The Great Bed, the three-bed Chitten- den & Eastman line and the growing Van Vorst Mattress selection, Eclipse’s premium offerings provide retailers with numerous


products to include in a powerful luxury bedding presentation. The luxury collections, ranging in retail from $1,000 to $3,500, are all part of the national product line Eclipse began building last year. “Today’s consumers are craving upscale,


luxury products in all categories, but an elegant night’s sleep in a premium-designed mattress is the pinnacle of opulence,” Carlitz continued. “In an industry where high-end beds can retail for $50,000 or more, many lines are beyond the reach of the majority of consumers,” said Carlitz. “There’s no need to spend that much on a mattress. We use the exact same materi- als found in the uber-priced brands and offer a much more palatable price. Everyone deserves to sleep in luxury.” Visit eclipsemattress.com


26 Sleep Retailer / Spring 2018


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38