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EXHIBITIONS & CONFERENCES


Get the most out of business exhibitions


Business exhibitions can seem like a daunting prospect, especially for smaller businesses or start-up firms. However, attending an exhibition could be the first step in achieving your growth plans – but how do you make the most of exhibiting? As you may already be aware,


there is more to exhibiting than simply turning up and manning your stand. The most important thing to remember is you need to make the most of your presence and introduce your business to as many potential customers as possible.


Location The position of your stand is an important factor to consider. Consider paying


‘Think about how you will


keep your visitors interested in finding out


extra for a prime position, as being tucked away in a corner may limit your exposer. Even small businesses can make a big impression.


more about your product’


30 insight MARCH/APRIL 2018


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