inside FEATURES
The benefits of business coaching
Impartial advice – While a business owner no doubt often relies on the support of family, employees and friends, ultimately, they will all have some form of vested interest and so it can be difficult for them to be impartial. That’s where the business coach comes in. A coach can provide a confidential, impartial sounding board to help you solve the challenges ahead. Additionally, you can rely on
them to react to your ideas and methods honestly and tell it straight, especially if you are doing something incorrectly or are working on a process that could be improved.
Focus your attention – A business owner’s time and attention can be stretched in so many directions that it is hard to focus on the key tasks that relate to your business goals. A business coach will help you to
organise your tasks and schedule, leaving your business well organised and efficient and giving you ample time to work on the next stage of business growth.
Hold you accountable – Sometimes it’s hard to keep promises, especially promises you
have made to yourself. A business coach will challenge you to achieve the objectives agreed and help you to channel your efforts towards achieving them.
Push you outside your comfort zone - When there are difficult decisions to be made or tasks to be completed, it’s easy to fall back into the comfort zone where you feel safe and secure. For many business owners, this means working in your business when you should be working on your business. A business coach will
guide and support you beyond your comfort zone and push you to new heights, while also helping you develop your staff, allowing them to competently stand on the front line in your place while you’re working on growing the business from behind the scenes.
‘A business
coach will help you to organise your tasks and schedule’
Find a new perspective - Brainstorming ideas with your business coach can add a different perspective to your way of thinking. While two heads are always
better than one, a business coach can and should go far beyond that. A good business coach will explore your ideas from every
A business coach can add a new perspective to brainstorming
angle, question your thinking and provide alternative answers. This can often lead to finding superior or innovative solutions that you may not have previously considered.
Ask any victorious athlete for
the secret of their success and most - if not all - will identify their coach as a major factor. So why should your business be any different?
BUSINESS GROWTH
26 insight MARCH/APRIL 2018
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