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stated ‘The statistics of 2016 reveal the positive features in several parts of the Med and its adjoining seas. We all work to facilitate these MedCruise members to enhance the observed growth”. MedCruise was, once again, among the leading organisations shaping discussions on the potentials of cruising in the Adriatic, and the best strategies for cruise ports and destinations, during the Adriatic Sea Forum that was held in Budva, Montenegro, 27-28 April 2017. MedCruise had a leading role at the 4th Posidonia Sea Tourism Forum held at Megaron Athens International Conference Centre, in Athens, Greece, 23-24th May 2017. During the two-day event, cruise industry decision makers and stakeholders came together in an effort to “Reinvent Cruising in the East Mediterranean”. MedCruise President Kristijan Pavic was among the keynote


ITB China 2017 & Seatrade Cruise Asia Pacific 2017 As part of MedCruise marketing strategy aiming to promote the Med and its adjoining seas as the most popular cruise destination among Asian cruisers, a MedCruise delegation travelled to Shanghai to attend ITB China 2017, held 10-12th May in Shanghai. With China being in 2016 the second largest source


speakers at the opening session of the Forum, discussing the "State of the Industry: The Mediterranean in the Global Picture". MedCruise participated at the inaugural meeting of the expert group on Skills and Career development in the Blue Economy. The event took place in Brussels on the 1st of June and the agenda included an overview of policy context and experts input as basis for the future work. MedCruise participated in the European Environmental Ports Conference held in Antwerp, on the 7th and 8th of June 2017, represented by its member assigned for environmental issues, Valeria Mangiarotti. During her intervention, MedCruise representative discussed the "Future of Reduced Emissions in European Ports". MedCruise was dynamically present at the 2017 edition of Seatrade Europe Cruise & River Cruise Convention, held 6-


market for cruises after the United States, MedCruise destinations see great potential in this pioneering marketing strategy. Later in the year, MedCruise sponsored the travel agent training day at Seatrade Cruise Asia Pacific 2017 held in Shanghai in early November at which president Airam Pastor Diaz presented a speech extolling the virtues of the Mediterranean and its adjoining seas as a must-visit cruise destination. Delegates received a specially designed MedCruise newsletter in Chinese language.


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