MEMBER ZONE


RSM REVEALS SHOPPING TRENDS


More than half – 51% – of UK consumers now describe themselves as ‘cost- conscious’ buyers according to a survey by leading audit, tax and consulting firm RSM, yet two thirds still prioritise the high street over online retail. The Who Are Today’s


Scott Wright of Franklins Solicitors with staff from Cynthia Spencer Hospice and Willen Hospice THE £50 CHALLENGE IS ON


Franklins Solicitors LLP has launched its inaugural Franklins £50 Challenge to challenge businesses to take a start-up £50 note, donated by Franklins Solicitors LLP, and turn it into much more for Willen Hospice. Between the end of January and 23 March local


businesses who sign-up teams will need to use teamwork, innovation and creativity to turn the initial £50 into as much money as possible, and all the money raised is then donated to the hospice. Simon Long, managing partner at Franklins Solicitors


LLP said: “Franklins believes in supporting the local community and we have had a close attachment to Willen Hospice over many years. We’re very hopeful that we can continue to support them for many years to come.”


The Franklins £50 Challenge is a fantastic opportunity for businesses to support their local hospice in helping local people with an incurable illness to live well and die with dignity and choice. Simon added: “The challenge provides the perfect


platform to promote your business and gives you a chance to network with other participating companies. It helps to enhance your business profile as you engage with your suppliers and customers during the challenge.” Teams can register at www.franklins- sols.co.uk/50challenge.


For more information contact Jodie Commercial on jodie.commercial@franklins-sols.co.uk or call 01908 660966.


consumers? survey of more than 2,000 adults revealed that, with the exception of technology and travel and tourism, shoppers prefer to buy products in-store. Neil Stephenson, who heads


RSM’s retail team in the central region said: “We predict an engaging store presence on a high street is going to continue to drive sales both in store and online. The all-important 20-35 year- old demographic are stereotyped for being glued to their smartphones, but the reality is different. Millennials make most of their purchases offline. “We expect to see the


continuation of the trend of online retailers opening select physical stores in 2018.”


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FEBRUARY/MARCH 2018 inbusiness 27


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