ISSUE SPOTLIGHT: EDUCATION & TRAINING


ISSUE SPOTLIGHT


TRAINING FIRM REVEALS ITS


UPDATED NAME A company which specialises in first aid training and supplies is undergoing a major rebrand. Bostock Health Care is


simplifying its name to Bostock and has been working with a team of design consultants to create a new logo, new certificates and a new website. Bostock director Joanna


O’Donovan (pictured) said: “We launched in 1984 and have a very established brand but as with any popular brand you have to refresh it to keep up with the times. “We’re changing our name


because we provide first aid training and supplies – not health care. However, we wanted to keep the Bostock name because we have been in business for more than 30 years and have hundreds of clients who are familiar with it. “We’re also improving our


first aid certificates because they are displayed in hundreds of receptions across the country so they are a great way to promote our brand. “In addition to this we’re


relaunching our website to give it a fresher look and to make it easier for our clients to navigate.” Bostock has contacted more


than 4,000 businesses on its client database to make them aware of the rebrand.


20 inbusiness FEBRUARY/MARCH 2018


OU EARNS AWARD FOR APPRENTICESHIP PLAN


The Open University (OU) has won the Education Investor Higher Education Provider of the Year award for its response to the new requirement for Higher and Degree Apprenticeships. Reacting to the UK government’s


pledge to deliver three million apprenticeships in England by 2020, and the introduction of the Apprenticeship Levy, the OU quickly implemented an apprenticeship strategy which aims to make it the leading provider of degree apprenticeships in the UK. Drawing on its expertise as the


David Willett, corporate director at the OU, said: ‘OUR


APPRENTICESHIPS CAN HELP EMPLOYERS ADDRESS KEY GAPS IN KEY


INDUSTRY SKILLS AREAS’


leading UK provider of part-time higher education and pioneers of distance learning, the OU was able to set up an apprenticeship delivery team to provide high quality work-based learning throughout England.


“Our apprenticeships can help employers address key gaps in key industry skills areas such as leadership and management, digital technology and healthcare through our tutor-supported online delivery model. “We pride ourselves on going


above and beyond the minimum requirements for apprenticeships and are implementing an exceptional model of good practice to deliver the best value for our employer clients and the best possible learning experience for our apprentices.”


For more details of the OU’s apprenticeships


offering, visit: www.open.ac.uk/business/apprenticeships


Investing in EDUCATION & TRAINING can aid workforce development and help retain talent


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