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High Tech or Low Tech?


Successful clubs across the country have taken a decidedly technological turn. Or have they?


BY BARB GORMLEY T


hese two thriving clubs have distinctly different approach- es to technology when it comes to managing data, security


and member satisfaction. But they have each found a formula for success that benefits both their members and owners.


Riverdale Fitness When it comes to listing the technol- ogy bells and whistles offered at her club, Riverdale Fitness manager Shelley Winters pauses as she considers her answer. She comes up with one high tech offering: “Well, about nine years ago a member designed a very sim- ple check-in system for us,” she says. “When members arrive they type in


Riverdale Fitness, Toronto www.riverdalefitness.ca Members: 700 Years in business: 68 (opened in 1949) Membership fee: $39.99 Claim to fame: One of Toronto’s oldest fitness establishments. Approach to technology: “Don’t mess with something that’s working well.”


34 Fitness Business Canada January/February 2018


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