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Big Changes, Big Impact


Business flourishes at 360fit when staff members are salaried and its footprint expands


BY DEVIN SHERRINGTON W


hen I opened 360fit seven years ago, I had no idea what I was doing. I had been a personal train-


er for many years and was the top- paid trainer at the gym chain where I worked. Although I enjoyed my job, I hated that my contract with my em- ployer didn’t allow me to take on per- sonal training clients outside of the gym. So to get around this, I started running group outdoor bootcamps. I had never run a group class be-


fore, and I quickly found that I loved it! 32 Fitness Business Canada January/February 2018


I realized that my one-on-one clients would benefit greatly from seeing me once or twice a week and also partici- pating in a bootcamp. When I was contemplating open-


ing my own gym, I knew that my main goal would be to help clients reach their goals in a supportive environ- ment. I wanted clients who would come to the gym several times a week and who would spread the news about us through positive word of mouth. I opened my gym 360fit in 2010,


and at that time there was only one other small gym like mine in the area. Since that time, more than 50 other


“It has taken years to understand that Facebook is our best possible advertising avenue.” Devin Sherrington


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