ropes, kettlebells and TRX Suspension Trainers. Custom workouts created spe- cifically for travellers dealing with jetlag, stress and sitting for extended periods, will help guests regain control of their wellness routines while on the road. Westin and TRX are making it easier


Westin Hotels & Resorts Now Offering TRX®


W


estin Hotels & Resorts and TRX have announced a global


partnership, bringing the function- al training brand to more than 200 WestinWORKOUT®


Fitness Studios


around the world. TRX equipment will be available at guests’ fingertips and will be used by Westin Run Concierges to enhance group runs. “While we consistently find that


travelers struggle to maintain their wellness routine while on the road, we also know that functional fitness


at Over 200 Hotels


is a trend on the rise. We are delight- ed to partner with TRX and believe that making their simple yet versatile equipment available to our guests… is a powerful proposition,” says Brian Povinelli, Westin’s SVP and global brand leader. Starting in 2018, WestinWORKOUT


Fitness Studios will feature a selection of new strength, cardio, stretching and core equipment, including foam roll- ers, strength bands, medicine balls, pre- mium yoga mats, stability balls, jump


than ever for guests to use TRX equip- ment by introducing fresh, curated content by way of a new TRX app. The app now features a selection of free in- structional videos led by TRX master instructors complete with in-ear audio coaching that provides training tips based on the user’s biometric data. Westin’s gear lending program,


which allows guests to pack light and stay fit with New Balance shoes and clothing available to use during their stay, continues to be offered. The global partnership with TRX


is the latest addition to Westin’s ro- bust portfolio of wellness offerings: the new Peloton commercial-grade bike is available in select guest rooms and WestinWORKOUT Fitness Studios and the energizing SuperFoodsRx™ dining menu is another current initiative. For more information, visit www.


westin.com/TRX.


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Partners.BalancedHabits.com/FBC January/February 2018 Fitness Business Canada 11


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