» Supplier Profile Balanced Habits
A California company finds success by offering clubs a turn-key nutrition program based on a balanced diet and sensible portions
BY KATHRYN KORCHOK
diet industry,” says the 52-year-old CEO and founder of Balanced Habits, a California-based company that of- fers comprehensive nutrition coach- ing programs for fitness clubs and in- dividual consumers. “I’m really intent on dismantling it, to be honest.” Fetters and her husband Paul start-
C
ed Balanced Habits in 2012, building on their 25-plus years of fitness expe- rience, their backgrounds in competi- tive athletics and their grounding in nutrition and health.
The two met in the 1980s when
Carolyn was a competitive cyclist and rower attending UCLA and Paul was a competitive bodybuilder and per- sonal trainer at Gold’s Gym in Venice, California. They married, raised four children, and owned four fitness clubs. They had informally been pro-
viding nutrition counselling to their fitness clients, which included a roster of professional athletes. The nutrition side of their operation started as many businesses do—one client at a time, one hand-writ- ten plan at a time—and it grew organically. Over time, Fetters noticed a
common thread that connected the casual workout enthusiast and the pro athlete. “They really wanted the same
thing, but they articulated it differ- ently,” she says. “The professional athlete wants to decrease body fat and increase lean body mass, and the workout mom wants to do the same thing, but she says, ‘I want to lose weight and tone.’” So Fetters applied the same philoso-
phy to top-level athletes, fitness en- thusiasts and dieters alike. She developed a combination of
exercises, macronutrient-based food choices (a balance of proteins, carbs and dietary fats that together create a
“Balanced Habits has partnered with more than 132 fitness business owners across the United States and Canada, serving more than 100,000 individual clients and generat- ing more than $10 million for its licensees.”
22 Fitness Business Canada January/February 2018
arolyn Fetters wants her company to be the Über of the diet world. “I’m intent on disrupting the
Carolyn Fetters,
CEO and founder, Balanced Habits
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