LIVE 24-SEVEN - PROPERTY GUIDE
JONATHAN HANDFORD NEW YEAR, NEW HOME
The Christmas holidays are over, so it may be time to think about putting your property on the market. Jonathan Handford from Fine & Country Leamington Spa discusses why and how a winter sale may work for you.
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Most property buyers don't move home on a whim. There are usually reasons driving a move, whether it’s to relocate for work, or an expanding family. Those reasons don’t disappear at the end of September and go on holiday until spring. With less people putting properties on the market in this period because of perceptions about the best times of year to sell, there are fewer properties for buyers to choose from. The rules of supply and demand mean that the level of interest that remains on the market can actually increase the chances of a property selling - there are buyers out there 365 days a year.
To give your property the best chance of selling in the winter months, there are a few things you can do. Firstly, get your property on the market as soon as possible so you can take advantage of the reduction in properties at this time of year. Less competition can translate to increased likelihood of an offer.
The worst time to sell a home won't really surprise you. It's the holidays, when tensions run high and budgets are blown. Winter is also not traditionally regarded as being the best time to put a property on the market, with many people choosing to wait until spring, but winter can actually be a great time to sell, and here’s why…
For viewings, create a warm, cosy environment. If it’s a cold day, ensure the heaters are on well before anyone arrives. A crackling fire can add appeal to a lounge room, and a few pine cones will give a warm, winter scent to the air. Keep the property well-lit also – conduct viewings during daylight hours when possible and make the most of your lighting and lamps. If you have energy- saving bulbs, switch on the lights a few minutes before your buyers arrive so that they reach full power.
Don’t neglect the outside either - get the garden winter-ready by giving the lawn a mow and deadheading old flowers. If it’s looking a little dull, you may want to invest in some evergreen or winter-flowering plants to the front of the house to add a splash of colour.
Don’t forget to point out the benefits of the property to potential buyers in each of the seasons. This will remind buyers that the seasons change and that they are seeing it in less optimal conditions. If the property can impress now, your buyer is bound to love it year-round.
FINE & COUNTRY For advice on selling or buying property, please contact Fine & Country Leamington Spa on 01926 455950 or vist
www. f ineandcount r y. com / 90
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