ORAL CARE
cent) of Uk consumers use an electric toothbrush, up from 44 per cent in 2016. manual toothbrush usage, however, remains consistent at 70 per cent.
when it comes to looking at the root of the problem, it seems that Uk consumers have differing views on tooth brushing habits. while 63 per cent brush their teeth twice a day, 23 per cent only brush their teeth once a day and one in ten (eleven per cent) conscientious cleaners brush more than twice a day.
‘Despite professional guidance on how frequently to brush teeth, floss or use mouthwash,’ hera continues, ‘a sizeable proportion of adults are not following them, which could
result in long-term damage to their oral health. This indicates that brands and dental care professionals could benefit from working together to give confused consumers a more coherent message about desired frequency.’
Among other findings in the mintel report: • A significant 40 per cent of all British people believe that white teeth equal healthy teeth, peaking at more than half (54 per cent) of 16-24 year olds.
• The nation’s quest for a pearly white smile remains a high priority, with more than two in five (46 per cent) having tried regular whitening toothpaste and stating that they would try it again.
• while use and interest in home whitening products remains high, 50 per cent of Uk consumers still believe teeth whitening products should only be conducted by a dental care professional.
‘Although younger adults are better acquainted with the whitening trend,’ hera Crossan concludes, ‘their desire for whiter teeth could be detrimental to their overall oral health if they seek out lower-cost alternatives. Indeed, there does remain a concern that a focus on whitening could result in some consumers seeking out more extreme - and potentially harmful - solutions online, particularly if they are looking to cut costs on professional services or specialist whitening products.’
ChIlDREN RISk hEAlTh AS SPORTS DRINkS’ mARkETINg IS mISUNDERSTOOD
A recent survey conducted by a team from Cardiff metropolitan University and Cardiff University revealed that, while a high proportion of twelve to fourteen year olds were aware of the possible oral health effects of high sugar, low ph sports drinks, this did not deter them from consuming sports drinks
The research showed that: • 65 per cent of the children acknowledged sports drinks could lead to tooth decay,
• 49 per cent knew that they may erode teeth,
• 48 per cent knew that they may stain teeth.
Eighty-nine per cent of those surveyed admitted to consuming sports drinks, with 68 per cent drinking them regularly (one to seven times per week) despite the fact that only 17 per cent thought that sports drinks were the 'best' option when undertaking exercise.
Very worryingly, only seventy-three per cent of the children correctly identified water and only nine per cent milk as suitable to be consumed when exercising!
PhARmACy IN fOCUS - 41
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48
