ORAL CARE
Oral care patients ‘doing it for themselves’!
ThE lATEST RESEARCh fROm mINTEl ShOwS ThAT COmmUNITy PhARmACISTS hAVE A gREAT OPPORTUNITy TO UPSEll IN ORAl CARE PRODUCTS!
w
hile many know the drill when it comes to the importance of regular
dental visits, mintel’s Oral Care Uk 2017 Report has found that almost one in five people (18 per cent) only visit the dentist when they think they have a problem with their teeth.
And it is the nation’s men who are the most likely to shy away from the dentist’s chair - with some 21 per cent of men admitting to only visiting the dentist when a problem arises, compared to just fifteen per cent of women.
mintel’s research has shown that, in addition to adopting a ‘laissez faire’ approach to dentistry, many British
patients are also now ‘doing it for themselves’, with one in ten (ten per cent) of consumers actually treating oral care pain at home, rising to 18 per cent of 20-24 year olds.
Perhaps rather worryingly, while 65 per cent of those surveyed told mintel that they were aware that dental problems could have an impact on their overall physical health, three in ten (29 per cent) admitted that that they still hadn’t taken the time to visit the dentist in the previous six months.
It seems the DIy approach may also be expanding to cosmetic dentistry, with six per cent of British people saying that they’ve treated a cosmetic oral care issue (such as whitening teeth) at home!
‘many British people,’ says hera Crossan, Research Analyst at mintel, ‘are failing to visit the dentist every six months as recommended by the NhS, and, in some cases, people are even choosing to treat issues at home instead of seeking professional advice. Consumers are afraid both of the cost and time associated with visiting the dentist - the pain of the treatment can hit them in the wallet as much as in the mouth.’
mintel’s research clearly shows the oral healthcare sectors which are experiencing growth and those which have taken a downturn.
The research shows that total sales of oral care products have remained
virtually static since 2016, with the market expected to reach £1.08 billion in 2017. while toothbrush/ toothpaste sales increased by 2.5 per cent between 2015 and 2016 (reaching £767 million), mouthwash sales declined 1.2 per cent to £188 million during the same period. meanwhile, dental accessories/ denture products rose 2.2 per cent to reach £125 million in 2017.
Use of mouthwash, meanwhile, has gone down the sink - literally. while as many as 71 per cent of British people used mouthwash in 2014, usage in 2017 has slipped to just over half (56 per cent). however, it seems that usage of electric toothbrushes has buffed up. Almost half (48 per
40 - PhARmACy IN fOCUS
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