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wITh mIllIONS Of ImAgES CAPTURED DAIly ON mOBIlE PhONES, PhOTOgRAPhIC SERVICES hAVE NEVER BEEN IN SUCh DEmAND, PROVIDINg PhARmACy wITh A gREAT OPPORTUNITy fOR INCREASED REVENUE. wITh SUPERB TEChNOlOgy AND fIRST-ClASS CUSTOmER SERVICE, fUjIfIlm IS ThE PERfECT PARTNER fOR COmmUNITy PhARmACy...


PhOTOgRAPhy fAST DEVElOPINg IN PhARmACy


Niall Falls, Falls Pharmacy, Cookstown falls Pharmacy has been involved with photo development for more than 25 years now and, in that time, we’ve built a strong foundation, which has enabled us to grow our photographic business.


when we were looking for a reputable photographic supplier, we naturally opted for fujifilm since we recognised the company as the innovative market leader in the photography sector. we certainly haven’t been disappointed! The sharpness and quality of the photo prints is top quality and the printers are not only easy to use, but are relatively cost effective to both buy and maintain.


where I think fujifilm really comes into its own, however, is, I think, in its support and customer service. The company has provided us with excellent support when it comes to issues such as marketing and troubleshooting, and there’s no doubt that fujifilm’s management really work hard to get to know you and your business. This is a great trait in today’s business world and we, as a pharmacy, have certainly benefitted!


The profit margins are certainly very good in comparison to other parts of the business, and there’s the added advantage that this sector provides us with an opportunity to link sale with frames, canvasses, banners etc. the photographic business has, in effect, become an excellent cog in our pharmacy business wheel.


Seamus Strain, Camlough Pharmacy, Newry


we’ve had a photography department in the pharmacy since the late 1990s, so we’ve developed from printing the old 35mm film to today’s digital version. when we were sourcing a supplier, we wanted to have the latest technology available, so when we saw fujifilm’s system at work we were absolutely delighted by the quality of the prints. we contacted a few pharmacists, who had already installed the equipment and were very impressed by the first-hand accounts.


The quality of the product is surpassed only by the support that we receive from the company in terms of marketing and promotion. This was particularly the case when we first had the equipment installed. fujifilm ‘held our hands’ in the early days and watched us as we grew the business, providing support and information along the way.


we installed the fujilab Dm100, which not only enables us to produce photos in different sizes, but, thanks to the extra wide Epson printer, we’re able to produce posters and banners etc. As a result, our photography business is definitely on a par with other parts of the business. Thanks to fujifilm’s support, after twelve months of ‘crawling’ as we learnt about the system, we’re now ‘walking’ and will, I anticipate, soon be ‘running’!


Neil McConnell, Pillbox Pharmacy, Irvinestown


we launched our photography department about eight or nine years ago. As I researched suppliers, I have to admit that I was very impressed by what I was hearing about fujifilm. The words ‘professional service’ and ‘progressive and forward-thinking’ were used repeatedly, so it was obvious that the company’s reputation was first class.


In addition to the state-of-the-art technology and full package that fujifilm was offering, it was clear that the level of customer support was excellent. There’s no doubt that the initial outlay for the equipment and the contract is expensive, but it’s certainly not prohibitive. Once you’re up and running, the mark-up from the ‘add-on’ services, such as mug or canvas printing, can be in the region of 200 per cent, so it’s well worth the investment. It’s a matter of needing to speculate to accumulate, as they say.


The one thing that you definitely need if you’re going to provide this type of service is dedicated staff, who can not only explain the process to the customer, but can also upsell. Again, fujifilm helped us with training staff to ensure that we provide the best service possible. I’d definitely recommend fujifilm and, in fact, have already done so to several pharmacies. They’re the best out there!


34 - PhARmACy IN fOCUS


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