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customers to achieve from your website. The main menu should focus on the most relevant things for your users/customers for example, the range of services you offer, over the counter medicines, any offers you have at that time, contact information etc.
• Easy navigation and user friendly design – a website should allow users to find anything on your website within three clicks. when thinking about the structure try and maintain consistency throughout. Put yourself in the shoes of the user; think about where they would expect to find particular content.
an email that communicates all the benefits of your smoking cessation service and let potential customers know exactly how they can make the most of this.
Important – data protection laws dictate that you must have prior
permission to send marketing emails to any of your database of contacts. Also any customers that receive any unexpected emails from yourself are more likely to mark your email as spam which will have a detrimental effect on the deliverability of future emails.
Website Promotion your website is a fantastic platform to communicate with existing and prospective customers. however, users don’t tend to stick around too long if the benefits are not effectively communicated on the homepage.
Banners are a powerful way of communicating a message to your users. Numark members can download free template web banners to help convert those website views into customers using the services you have to offer.
Don’t have a website? Numark members have access to Enhanced Discount partner ‘The Pharmacy website Company’ to help build an effective and cost efficient website.
A few things to consider when setting up your website • Easily identifiable ‘calls to action’ – don’t have your key messages at the bottom of your webpage as it will likely not get seen. for example, when promoting your services ensure the key facts such as cost, how the service can be accessed and reasons to use the service are at the top of the page.
• Don’t include too much on your homepage – your homepage needs to effectively communicate that you are a pharmacy, what your core offering is and what you want
• Regular maintenance – an outdated website will only serve to detract from a user’s confidence in your offering. Ensure you set aside time to update your site and ensure the content is relevant. In summer you may want to offer hay fever advice and in winter focus more on winter ailments.
• Search engine optimisation – optimising your website will mean your website will show higher in search engine results from the likes of google. This can be critical in driving relevant users to your website. A regular flow of new or updated content, along with researching and using keywords in your pages will most certainly help.
•Mobile friendly – the majority of webpages are now opened on a mobile device rather than a desktop computer and as such you will need to consider accommodating a mobile friendly website design to gain a higher conversion rate.
whatever your starting point it is important to ensure you are considering digital marketing as part of your overall business development strategy. Numark can help.
john whittam is Numark’s digital expert and provides support to over 3,400 members across a range of social media platforms. for more information call 0800 783 5709*
Not a member? Join us
www.numarknet.com/about-numark
*Calls may be recorded for training and quality control purposes.
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