30 On The Cover Strong Women Helping CANADA Departments 6 Editor’s Note


8 Happenings ACSM Names HIIT as Top Trend for 2018; Health Club Industry Active Aging Report; Year in Review: Key IHRSA Highlights From 2017; World Gym International to add at least 10 more gyms in Canada by 2019


9 Events


canfitpro fitMontréal, Fairmont The Queen Elizabeth, Montreal, QC, February 8-11, 2018


12 Q&A


Which of your programs is most popular with your older adult members?


14 Management Your People Are Your Brand


16 What’s New


The latest products and services from industry suppliers


38 Canadian Forum Fitness Industry Council of Canada Year End Review


8 12 24 Executive Focus | Disrupting The


Way We Age Technology continues to transform the way we live and work


34 Prescribing Fitness | RxTGA Program


Is a Win-Win Partnering with the healthcare community provides new prospects and new opportunities


36 Sales | Don’t Just Touch Base


Provide value at every interaction to keep sales momentum alive


FBC Trainers


26 3 Reasons Your Prospects Aren’t Showing Up (and What to Do About It)


The top 10 fitness trends for 2018


4 Fitness Business Canada November/December 2017


28 Younger Trainer, Older Clients: My Approach to Success


28


Women Become Stronger Spa Lady enriches women’s lives by inspiring a healthy and active lifestyle


Features


18 Your Business | Music Licensing A workout just isn’t a workout without music


20 Career Paths | The Power of a Mentor


Boost your career potential with the wise advice and counselling of a mentor


24


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