UPFRONT» Management

Your People Are Your Brand

Employee training is always worth the investment


n this fiercely competitive market, companies everywhere are reorga- nizing and cutting back. They’re also not investing in their clubs or,

most importantly, their people. Wrong! There is a direct correlation between

team member and club member reten- tion. Companies that invest in their people have lower turnover, a culture of high performance and better profits. What are your people development

plans for 2018? Do you have a budget and a plan in place?

“A person who feels appreciated will always do more than what is expected.”

14 Fitness Business Canada November/December 2017 Here are some creative ways to in-

vest in your team members this com- ing year.

1. Take them out for dinner or lunch after a great month or milestone.

2. Send them to a TEDx Talk. 3. Give them a day off to shop the competition and work out.

4. Send them flowers, a card or a bottle of wine.

5. Take them to an industry conference.

6. Invite them to be part of a steer- ing committee or Mastermind group.

7. Give them a long weekend. 8. Give them a gift certificate to a spa or restaurant.

9. Allow them to do an online psychological profile such as Meyers-Briggs or DISC.

10. Provide them with an executive coach for six weeks.

11. Spend time with them training on a topic unrelated to their role.

12. Buy them a great leadership or sales book.

13. Give them a bonus to reward good work.

When you develop and invest in your

people they tend to move up to the next level, leave a trail of knowledge behind and create a pipeline of leaders within your organization. Therefore, promot- ing employee development makes good business sense. It not only improves pro- ductivity and performance capability but also builds loyalty and improves em- ployee retention.

Paula Comfort has 20+ years of experience in the fitness in- dustry. Most recently she was managing director of Fitness for Spa Chakra Inc., a luxury spa and health club company where she started the division.

Previous roles include area vice-president of The Sports Clubs of Canada/Bally Total Fitness. She is currently a partner in her own consult- ing company, 360 Impact Group. Contact her at or 416-565-6025.

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