for example, Mindfulness-Based Stress Management (MBSR), Osteo-Circuit™ and Intro to Tai Chi. Partnering with local healthcare


providers, such as diabetes nurse edu- cators and physiotherapists, was ex- tremely helpful in establishing cred- ibility and increasing the number of referrals from other healthcare prac- titioners. Additionally, older-adult- specific classes have been an effective strategy for member retention because they provide opportunities for commu- nity engagement amongst peers. Our older adult members are look-


ing for comprehensive programs and services that embody the whole per- son. They come for education, physi- cal fitness and for social connection. Older adult members want to feel em- powered by proactively managing their health and wellness, and they want us to become a trusted partner in making aging a positive experience.


Jooli Park manager of fitness and wellness programs Miles Nadal Jewish Community Centre Toronto


help to reduce their fear of falls and as- sisted stretching is a favourite. We do quite a bit of work with the


balance pad using various balance as- sessments such as the BERG Balance Scale as well as standing birddog, quarter squats and balance challeng- es with feet together, head turns and eyes closed. Assisted stretches in- cluding hamstring, piriformus (figure 4 stretch) and inner and outer thigh stretches using a strap.


Erin Billowits


V


intage Fitness specializes in training people who are 50+. We have 11 trainers on our


team and cover the GTA, so we have a broad range of clients from competi- tive athletes to frail older adults. One commonality amongst clients is that they love when we change their rou- tines and explain how new exercises will bring them closer to their fitness goals. Many of our older clients like to do balance training on balance pads to


Erin Billowits Vintage Fitness Toronto


NEXT ISSUE’S QUESTION:


When you revise your programming, what is one program that your members would insist on keeping?


To respond to this question or to suggest a question for a future Q&A, contact Stephen Longwell at stephen@fitnet.ca.


MUSIC MOVES


64%


LEARN ABOUT YOUR MUSIC LICENSING OBLIGATIONS FOR FITNESS BUSINESSES IN CANADA AT WWW.RESOUND.CA


November/December 2017 Fitness Business Canada 13


YOUR BUSINESS


OF CANADIANS COULDN’T IMAGINE A GYM WITHOUT MUSIC


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