MEMBER NEWS MEMBER NEWS


NEWS FOR & FROM MEMBERS OF DEVON CHAMBER OF COMMERCE


Wellity kids bring the fun back to fitness


Three Exeter school children aged 10, 11 and 12 have set up a ground- breaking new kids’ healthy living business. It is the youngest UK brand and the first health company of its type. The brainchild of Molly, Joe and


Phoebe, Wellity is an exciting new company run by kids who believe that children should be better informed about childhood obesity, health, wellbeing and fitness. The children got the idea for their kids’ health company after they were competing on how many steps they could do each day on their fitness trackers. They wondered how they could get more other children involved in exercise and also how to make them more aware about their own health and fitness. They believed that to make the message relevant for them, it had to be given to kids by other children and not by adults. They have presented to


hundreds of adults after making it through to the final of a few business awards and are now being


heralded as “inspirational” and “influential” in their age group. They look forward to chatting with more role models and influencers, both young and old, in a bid to make being healthy go viral and get kids moving again. The company has already grown


to encompass its own sports clothing label with 35 lines, e- commerce shop and social media following, even picking up a few celebrity endorsements along the way. The children would love to get


Wellity into the education system and as such are now working with Young Enterprise. They are using social media and the hashtag #WellityKids to convey their message in a language that children understand. Molly, aged 12, said: “We want to use social media for a more positive purpose.” The children are also working


with some amazing collaborative partners and ambassadors who have the same mission; to confront, educate and change behaviours.


Joe, Phoebe and Molly show off their new clothing line


Young people can help to inspire


children to take more accountability for their health and fitness, as it is far easier for them to communicate with their peers. The message from Wellity is that the delivery strategy for change has to start with the empowerment of children - it has to be their idea to make it both current and effective. In a recent school presentation, Joe, aged 11, commented: “Kids listen to kids more than kids listen to adults.” The Wellity sports line signifies


a trend towards healthy living and they are now in a race to make the concept of wellness and vitality go viral amongst their peers. As Phoebe, aged 10, said during a


recent business presentation: “We want children to think big, start small but change now.” In terms of the future - the


Wellity trio want to grow their social media following, work with influencers and nutritionists and also expand their clothes range on the website. The plans for growth are enormous with the sports brand aimed to be on the high street within 12 months. Wellity is a positive movement for change and a brand that shows that the children care about their own health and fitness. The kids are in charge but everyone is included.


Visit: www.wellity.co.uk November/December 2017 Chamber Profile 5


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32