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BATHROOMS & WETROOMS 33


TAPPING INTO THE MARKET


Chris Tranter of Bristan explains how focusing on homeowners’ needs when it comes to bathroom products can help towards a house purchase.


new home isn’t just a financial investment for consumers – it can be a huge emotional attachment too. Homes are a place to build a life and express an individual sense of style. With prospective homeowners believing that it takes eight years to save enough money for a deposit, the decision to buy is rarely taken lightly, and many buyers won’t settle for anything less than their perfect home.


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When it comes to a successful build, it’s often the subtler details which make all the difference. With this in mind, it’s important to carefully consider the overall design concept, whether it’s a starter home, city-centre apartment or a large family household.


A recent survey by GoCompare found that 25 per cent of homebuyers are put off buying if the house has an outdated kitchen or bathroom. In light of this, it’s crucial that a housebuilder’s choice of taps and showers matches the lifestyle aspirations of the house-hunters they are looking to attract.


While the inclination may be to just invest on the ‘big ticket’ items, the smaller touches are equally important, able to add a subtle, but striking design distinction which enhances the overall design.


BATHROOM TAPS


In line with customer expectations, housebuilders are expected to deliver ever more stylish homes. Beyond being purely functional, taps can help create


A RECENT SURVEY BY GOCOMPARE FOUND THAT 25 PER CENT OF HOMEBUYERS ARE PUT OFF BUYING IF THE HOUSE HAS AN OUTDATED KITCHEN OR BATHROOM


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bathrooms that are distinctive and on trend, providing that ‘something extra’ that so many buyers hunt for. For small apartments targeted towards those looking for style and sophistication, taps featuring a wide spout and a luxurious water cascade effect are the perfect choice, creating an eye-catching focal point for the room.


In residences like these where space is at


a premium, the use of trough sinks offers a practical, deep ledge for accessories such as soap dishes. By combining this with chunky yet petite taps, it’s easy to provide a contemporary design without taking up unnecessary space.


When catering to modern households, specifiers need to consider a variety of needs. According to the Intergenerational Foundation think tank, over 500,000 households have at least three generations living under one roof, and that number is expected to rise to 556,000 by 2019, with a significant increase in the number of people aged 85 or over. This has an inevitable effect on lifestyles, and the bathroom is arguably the place in the home where this can have the greatest impact. In such multi-generational house- holds taps with long handle controls are ideal, as young children and the older generations can use them easily and safely. Equally, crosshead taps are especially well- suited for elderly members as they are a more familiar style, and are therefore easier to use for those with memory issues.


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