FEATURE ADVERTORIAL DI PERLE®
DI PERLE® D I PERLE® from
Norderstedt, established in 2001, is deemed to be one of the leading suppliers for cultured pearls in Europe. Not only is it a specialist in its field, which happens to have a wide variety of pearls from freshwater to Tahitian, South Sea and Akoya, it has also come up with a well thought-out concept which has been proven successful in the selling of pearls. “We don’t leave our customers in the dark with our pearls, but rather support them with sales and window display advice, advertising and many other useful methods” says DI PERLE’s®
marketing
expert Hans Busse. “This is how this specialised trade profits without having to invest a lot”. We have determined that jewellers and goldsmiths who offer
pearl
jewellery as part of their business and who actively use the advice given to them are more successful. The impression of marketing and sales expert Hans Busse is that pearl jewellery is becoming more and more something for specialists. Such specialised businesses have a profound knowledge of cultured pearls and will always have on
- A system to success
display a diverse and attractive collection of pearls for their customers, which is essential. A wide assortment of pearls is the key to building fruitful and long-lasting relationships with customers. The majority of shoppers are not aware of the multitude of pearls that exists in the market today, which is why it is critical to have a selection available. Many jewellers only have a small selection of what is truly available on the market. This leaves a large gap of interest which results in a potential loss of
sales. Many potential buyers
are looking to be spoilt for choice which is the main reason they opt for a specialised business. This is also the case for pearls as they come in many different shapes, sizes and colours. One should not shy away from such diversity but rather take the opportunity to move away from the stale image of what is thought to be the traditional pearl. A good example of breaking new barriers is by offering a Tahitian pearl bracelet for men. The extraordinary will awaken the interest of the customers thus strengthening your standing as a specialist.
TRAINING AND SEMINARS Consumers have been known to change their shopping habits every seven years, therefore, specialists must reinvent themselves accordingly or risk their customers buying elsewhere. Our representatives must participate in a minimum of three internal seminars per year so they may properly pass on their knowledge. The more knowledgeable jewellers, goldsmiths and their personnel are, the more they will profit. DI PERLE®
ADVISING TO BECOME A SPECIALIST
Many businesses are being advised according to their needs by experts from DI PERLE®
in order to
develop a concept for their pearl jewellery. We are ever aware that employees, who talk about pearls with fire and passion, will surely transfer this fire and passion to the customer leading to increased interest, more customers, and more business.
According to pearl expert, Hans Busse, there are pearls for every price category. This will differ from every jeweller and goldsmith as they tend to forge their own clientele.
Social networks such as Facebook and Twitter are excellent tools to get the attention of the younger generation so that they too can see the versatility which pearls have to offer.
also offers its partners
advertising material, posters, booklets with information about pearls and images which can be used for websites or advertising - all at no extra cost.
February 2017 |
jewelleryfocus.co.uk
There is a pearl for every age, every occasion, every outfit and every man, woman or child. There are no limits or boundaries when it comes to wearing and loving pearls.
JEWELLERY FOCUS 69 ‘‘
The majority of shoppers are not aware of the multitude of pearls that exists in the market today, which is why it is critical to have a selection available
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