FEATURE COMPANY Q&A DOMINO


headquarters in Birmingham. It has always been our policy to invest heavily in new technologies and we were amongst the first British company to introduce CAD/CAM into our production line. The ‘Wedding Ring Cell’ - our most recent investment - won an award last year from the Engineering Employers’ Federation for its innovation and the very real benefits it has brought to the business and to our customers.


YOU RECENTLY LAUNCHED ‘PLATINUM GOLD’, COULD YOU TELL US ABOUT THAT? This is something we are extremely excited about. Platinum gold is an alloy which has been developed in Germany and which uses gold, rather than other platinum group metals, to create an alloy with 97.3% precious metal content. This is harder than other platinum alloys but has excellent malleability which allows for increasingly creative designs with intricate details. It is also brilliantly white,


66 JEWELLERY FOCUS


very luxurious in feel and exclusive to Domino in the UK. We have done extensive manufacturing trials and are now using this metal as standard for platinum orders across our wedding ring collection.


HOW MANY UK JEWELLERY RETAILERS ARE YOU WORKING WITH? We currently have a few thousand active accounts both in the UK and overseas.


WHAT’S ON-TREND RIGHT NOW?


White on white remains the most popular choice across our ranges; however we are seeing increased demand for bi-metal pieces with rose and yellow gold being used to add decorative touches. Floral and botanical details are popular across our wedding and engagement rings, as well as bridal accessories.


WHAT’S NEXT FOR DOMINO? Spring Fair will see the launch of our brand new and much


February 2017 | jewelleryfocus.co.uk


expanded wedding ring collection. This is backed by a complete package of marketing materials including a new brochure, POS materials and a stylish wedding- ring box. Products include classic bands across a range of profiles and band-widths; stone-set bands encompassing some new edge-set designs with single and double rows of stones; many popular vintage styles, creative signets and wider creatively-shaped bands.


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