FEATURE COMPANY Q&A DOMINO Company Q&A: Domino
TOM DAVIS sits down with Andrew Morton, managing director of WB The Creative Jewellery Group, to learn about Domino’s history, offering, and its future plans
TELL US ABOUT THE HISTORY OF DOMINO
Domino is part of WB The Creative Jewellery Group which also includes the casting, 3D printing and bespoke manufacturing company Weston Beamor, and the fashion, silver and gold jewellery company Gecko. Although the group dates back to 1947, Domino was created in the 1980’s initially to offer retailers semi-finished fine jewellery components.
However
in recent years it has dramatically expanded its product range and now offers retailers a huge choice of both finished and semi-finished fine jewellery in platinum and 18ct gold. The vast majority of our products are proudly created and crafted here in the UK.
WHAT SERVICES DO YOU PROVIDE FOR THE JEWELLERY RETAILER?
Domino works extremely closely with its customers to provide not only top quality jewellery but also great service. We pride ourselves on offering fast delivery times, a continually updated and - as a member of the RJC - a strongly ethical range of products. We were also an early adopter of Fairtrade gold. Importantly all our products are backed by consumer-facing marketing materials - brochures and POS materials
which are
available to retailers for their own promotional purposes.
WHAT STYLES OF JEWELLERY DO YOU SELL? Our major selling point is ‘choice’ - all designs are available in a range of alloys, band widths and various carat weights to offer retailers
64 JEWELLERY FOCUS February 2017 |
jewelleryfocus.co.uk ANDREW MORTON
and their customers the choice to have the jewellery they want at a price they can afford. We are truly a one-stop-shop for retailers as our products cover everything from a huge range of semi-finished components - offered through the Domino Handbook - through to fully-finished suites of diamond jewellery
including earrings,
bracelets and statement neckwear in our Rosabella Collection. Wedding jewellery, both wedding bands and engagement rings, is
IS DOMINO’S JEWELLERY MANUFACTURED IN THE UK? The vast majority of Domino’s jewellery is created at our
TELL US ABOUT THE DESIGN PROCESS. We employ a team of award- winning designers who work in- house to create ranges of jewellery which are unique to Domino. Each of our collections has its own design signature and the designers make sure that these are kept fresh by injecting new pieces to reflect the contemporary zeitgeist.
‘‘
a huge and growing part of our business and our ‘Bridal Package’ introduced last year has been a great success.
WHAT KINDS OF VOLUMES ARE YOU SHIFTING? Domino is one of the UK’s largest fine-jewellery manufacturers and annually we sell in excess of 400 kilos of platinum and 550 kilos of gold.
Floral and botanical details are popular across our wedding and engagement rings, as well as bridal accessories
‘‘
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