EDITOR’S LETTER CONTRIBUTORS LYNSEY COOKE
Azendi was founded as a small gift and jewellery shop in Headingley, West Yorkshire in 1989. Lynsey is the chief executive and in this issue tells us about the company’s three retail stores
APPLE NOOTENBOOM
Apple is the managing director at precious metal casting specialist, Hean Studio. In this month’s Soapbox he talks us through some CAD/CAM pitfalls
JANET FITCH
Janet is a veteran JF columnist, and has written for both magazines and newspapers including the Sun and the Daily Mail, later owning her own London jewellery shops
I always find it fascinating when a serious brand makes a statement that does not carefully adhere to modern PR best practice. In a world where the angry masses take to Twitter in their millions over issues which should not have made them angry in the first place, you risk creating your own public relations nightmare when you stop being cuddly and start being political. One such
brand to have engaged in such verbal skulduggery this month is watch brand H Moser & Cie. Outraged at the Swiss government’s relaxing of the rules concerning what qualifies for the revered ‘Swiss-Made’ badge – new regulations stipulate only 60% of watch parts need to come from inside Switzerland – the brand has made a watch from cheese and abandoned the accolade. Granted, the (presumably) whiffy timepiece will set you back
£880,000 and, depending on how well they have managed to preserve its dairy construction, it will probably become a collector’s item. But it is nonetheless a bold move. It paints the brand itself as being above the vaunted manufacturing status that has for centuries been a marker of the finest watchmaking anywhere in the world. Whether consumers in its export markets will sympathise is another question – few outside the jewellery world will know why its products no longer bear the inscription, but they may notice that it’s missing. In January I travelled to Vicenza for Vicenzaoro, Italy’s biggest jewellery
LEONARD ZELL
Leonard has been training fine jewellers for 25 years. His monthly column gives some top tips on sales training and improving your bottom line
trade show. It was an impressive spectacle with some incredible design and innovation on display. It’s a big show and a conspicuous departure from the one-hall exhibitions of the UK scene. Even the shell schemes are adorned with glass and frontage lighting that would not look out of place on any high street. If you can get over there for its next iteration, I would recommend you do so. I hope you enjoy the issue.
Taking a stand
MICHAEL NORTHCOTT MA Editor, Jewellery Focus
ON THE COVER
Heritor Aura
FEATURE
February 2017 |
www.jewelleryfocus.co.uk £5.95 | ISSN 2046-7265
DRILLING DOWN
Understanding what drives the gold price internationally, and where it is likely to head over the course of 2017
SHOWTIME
Our pick of the must-see exhibitors at this year’s Spring Fair
GETTING THE BACKGROUND
Andrew Morton gives us the lowdown on Domino
YEAR OF ETHICS
How responsibly-sourced jewellery will spread its wings this year
Let us update you with industry news while you drink your morning coffee
17 SOAPBOX
Apple Nootenboom holds forth on technology
63 VALENTINE’S DAY
How to sell more to the UK’s romantic types
41 LET’S LAUNCH
Harrington Brookshaw opens its first premises
www.jewelleryfocus.co.uk/newswire February 2017 |
jewelleryfocus.co.uk JEWELLERY FOCUS 3
THE DAILY BRIEFING SIGN UP FOR
CONTRIBUTORS
VISITING
VICENZAORO Our report on
the Italian jewellery trade’s biggest international exhibition
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