POSSIBILITIES IN PERSONALIZATION 3x


response rate is generated by highly personalized color direct mail


ASSESSING THE INVESTMENT $70,235


additional investment in planning, integration, and marketing


$175,623 gains from annual turnover $ 63 additional annual profit


99% Think accessing and


applying data is essential to marketing success


92% Anticipate the


amount of direct mail to increase or stay flat


74%


Interested in targeted messaging


Key Considerations: - Take stock of your existing fleet - Define your short term and long term goals - Determine added growth opportunities and benefits - Get customer buy-in for the new technology - Consider a phased approach to implementation


YOUR FUTURE WORKFORCE


Nearly 40% of future projected page volume will be derived from applications that do not exist today.


Key expertise will need to include: Data Management Marketing Analytics Customer Strategy Implementation


Sources:


“drupa Global Trends No. 4,” drupa, http://origin-www.drupa.com/cgi-bin/md_drupa/lib/pub/tt.cgi/Download_Summary_Reports.html?oid=30496&lang=2&ticket=g_u_e_s_t, (March, 2017)


“drupa Global Insights Report No. 2,” drupa, http://origin-www.drupa.com/cgi-bin/md_drupa/lib/pub/tt.cgi/Download_Summary_Reports.html?oid=30496&lang=2&ticket=g_u_e_s_t, (November, 2015) “The Inkjet Opportunity,” Xerox Corporation, https://www.xerox.com/digital-printing/latest/IPPWP-01U.pdf, (2016)


“The Inkjet Edge: How to Transition Your Business to Inkjet,” Canon Solutions America, Inc., http://pps.csa.canon.com/resources/the-inkjet-edge-how-to-transition-your-business-to-inkjet-book, (2016)


MARKETERS


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