have plenty of examples where it has laid the foundation for growth in revenue, profits, and improved customer satisfaction.
At Avanti, we've helped hundreds of printers significantly improve profitability with our award-winning JDF- certified print MIS. Avanti Slingshot helps you deliver more jobs in less time with the confidence in knowing that every aspect of your shop is integrated into one powerful print MIS platform.
for targeted campaigns as well as manage and track your lead generation efforts. And you can manage your business better with improved productivity, reduced costs, increased revenue, and higher customer satisfaction.
For Bob Rottner, CFO of Sull Graphics, the ROI was all about time savings. Positioning themselves as a “one-stop shop” near Atlanta, Georgia, Sull offers a wide variety of services that include digital and offset printing, finishing, and marketing services including e-mail marketing and pURL campaigns.
For Rottner, the time savings from his print MIS implementation were felt across the board. Each of his customer service reps were able to cut 15 hours out of their week by having access to all their customer’s jobs and information at their fingertips instead of having to chase it all down. By having all of the information that comes in with an order automatically appear on each invoice (as opposed to needing someone to re-input the information), he was able to drop his time spent reviewing billing before sending it out from 13 hours/week down to just one hour. Importantly, Rottner himself saved 15 hours/week of his own time since implementing a print MIS.
Printing and Marketing Group Inc. (PMI) of Union City, California, offers creative services, printing and finishing, mailing services, an online web-to-print portal, and more. For them, after implementing a print MIS, order entry and shipping experienced the biggest time savings—as much as eight hours per day just in order input, tracking, and manual tasks. Instead of spending time on these manual tasks, PMI is continuing to develop its online presence, meaning they can focus on building the business rather than simply getting jobs done.
Investing in a print MIS is a big decision. And while there is no doubt that it involves a tremendous level of effort, we
Is there an ROI for YOUR shop with a print MIS? Ask Avanti to find out.
ABOUT THE AUTHOR
Stephen McWilliam is the executive vice president for Avanti, directing all strategic marketing activities as well as Avanti’s Alliances and Partnership Strategy. His extensive market knowledge relating to the high technology and the printing industry has helped him author numerous articles in industry publications. McWilliam is a regular speaker on topics such as print shop automation, web-to-print technologies, and leading high-growth organizations. When not busy working in the printing industry, he is a very avid bagpiper.
The Magazine 25
SUMMER 2017
Critical Color VIEWING SYSTEMS
■ Conforms to ISO 3664:2009 ■ Closest fit to CIE D50 curve
■ A wide range of products from desktop to floor stand to overhead models
■ Low relamping cost from manufacturer
■ Industry-best service and support
GTI Graphic Technology, Inc. 845-562-7066 |
sales@gtilite.com www.gtilite.com
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