expect it to have the same colors and patterns. Creating a consistency in the manufacturing process is going to be a major element of successfully moving garment production into the digital print space.


Getting Started


For a wide-format printer looking to add new products, garment printing might not be as difficult to experiment with as might be thought. Clark notes that many shops already have several of the components they’ll need in place, like automated cutting equipment, and many already have sewing and finishing capabilities, depending on the type of signage produced.


Clark advises printers to take a hard look at local retailers and brands, investigate what they are doing with on-demand production, and look for opportunities to test


on-demand garment creation. For wide-format printers, creating entire garments might not be the type of job you had in mind when you got into this space, but it is a vertical that bears watching. It has great potential to be a lucrative niche for those who get in at the right time, with the right equipment, and foster the right relationships with partners and customers.


LEARN MORE


"The Wide World of Fabric Printing" was originally published by Printing News and is reprinted (abridged) with permission.


Read the original article at printingnews.com/article/12338800/ the-wide-world-of-fabric-printing.


The Magazine 23


SUMMER 2017


Zara store in Hong Kong (Photo by TEA on 123rf, www.123rf.com/profile_TEA)


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72