their mail, and 88 percent of survey respondents check their notifications every day or almost every day, with many citing that they use the feature to take action on mail sooner via the digital preview.
• Multiple channels and impressions: Direct mail traditionally only reaches the addressee via the physical mailpiece. Informed Delivery campaigns integrate physical mail and digital marketing campaigns, allowing organizations to reach their customers through the act of physically retrieving the mail and a digital touchpoint. Additionally, if there is more than one user in a household, an Informed Delivery campaign can help increase visibility not only to the target audience, but also to other Informed Delivery users within that household.
• Enhanced call to action: Interactive content, such as colorful images and URLs, creates an engaging experience and reinforces the customer call to action, creates brand loyalty, and potentially generates more revenue.
• Improved visibility into campaign performance: Organizations can leverage the Postal Service’s trusted brand; Informed Delivery has a 70 percent
email open rate, which is significantly higher than average industry open rates for digital marketing campaigns. USPS may also share information in the aggregate to the sender of a mailpiece through a post- campaign summary report, which provides general campaign results, or through a detailed report that provides information at the ZIP Code™ level for a more in-depth analysis of a campaign’s performance.
USPS is enhancing the value of physical mail by seamlessly integrating it into a rich, digital experience. Informed Delivery creates a new marketing channel that complements both physical mail and digital messaging, thus maintaining the relevancy of mail and growing mail volume.
LEARN MORE
If you’d like to learn more about conducting an Informed Delivery campaign, please visit the Informed Delivery Business Mailer website at
usps.com/informeddeliverycampaigns.
The Magazine 21
SUMMER 2017
The Future is Interconnected. Muller Martini is Finishing 4.0
There is a demand for innovative print-finishing solutions for the digital and offset printing of long and short runs.
With Finishing 4.0 Muller Martini will underline the major importance of digital networking and end-to-end touchless workflow, from printing to distribution. Muller Martini is leading the way in finishing with the seamless integration of its solutions. Muller Martini – your strong partner.
mullermartiniusa.com 1.888.2MULLER
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