Electro-luminescent inks


• Bacardi’s Bombay Sapphire gin electro- luminescent packaging (https://youtu.be/nTppXvsJkbc)


• Electro-luminescence in signage— Four-minute video filled with the new electro-luminescent material replacing neon in Asia. Warning: the materials used are not approved for use in United States (https://youtu.be/Nq-Ru8j1DGI)


• The Creators Project—Vega Zaishi Wang's Electroluminescent Fash- ion Collection Alpha Lyrae (https://youtu.be/BmBe1sJRp8o)


Printed electro-conductive inks connecting smart devices through Bluetooth technology:


• McDonalds’ McTrax placemat (https://youtu.be/X6zPbogDPgU)


The Magazine 14


SUMMER 2017


• Novalia—The company founded by Dr. Kate Stone, the engineer who pioneered this technology (https://www.ted.com/talkskate_stone_ dj_decks_made_of_paper)


While I love traditional printing—and firmly believe that it will play a constant and an important part in our commercial culture—I’m thrilled that these new innovations are available to printers. All of these inventions and discoveries are producing new products once only dreamed of in science fiction.


And, like the best products we see in science fiction stories, not only are these innovations exciting and amaz- ing, but they can provide new ways for us to help our clients communi- cate with their customers, colleagues, and communities in engaging, thoughtful, and meaningful ways.


Photo credit Karl Knauer KG


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