Augmented reality enhanced book by EoVision
(Photo by Wikitude on Flickr
https://www.flickr.com/photos/wikitude/10185040173)
And, a reader’s ongoing engagement with that content is only based on attention span and whether or not the content is relevant and timely to the reader’s interest. Augmented Reality (AR), Near Field Communications (NFC), and the growing areas of Virtual Reality (VR) and Mixed Reality (a flexible hybrid of the best aspects of AR & VR combined) are technologies that printers can—and should—be offering to their customers, especially with available resources such as Apple’s ARKit™ software and Layar’s very pragmatic AR software.
New Inks and Electronics
With the (relatively) recent introduction of these disrup- tive technologies, whole new products and technological innovations are available to printers. The principal inno- vation behind these technologies was the breakthrough technique of printing fine circuitry onto a wide variety of substrates on an offset press. The invention of this amazing process, in combination with the extraordi- nary advances made in ink technology, has led to the introduction of a number of truly disruptive innovations: electro-conductive inks (inks able to carry an electric
charge), electro-luminescent inks (inks that can gen- erate light), and what I consider to be the most amazing engineering achievement, the ability to print circuitry that—when used with electro-conductive inks, an outside power source, and Bluetooth technology—can connect a printed piece with a smart device to reproduce sound.
Through several decades of training experience, I’ve learned that video is a powerful medium. To that end, each innovation I’ve discussed can also be viewed on a video sharing platform, like YouTube, further amplifying your reach. You can see presentations from inventors and content creators (usually scientists or engineers) excited to share their work or from corporations eager to promote a new product or service. Here are some of my favorites that I hope will provide ideas for innovation and experimentation in your own work:
Electro-conductive ink technology:
• Circuit Scribe—Draw circuits with a pen with electro- conductive inks (
https://youtu.be/WMtx8UYxRFk)
• Conductive Inks and Circuitry (http://www.henkel-
adhesives.com/conductive-inks-coatings-27433.htm)
The Magazine 13
SUMMER 2017
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