AGENT


ACHIEVEMENT AWARDS 2016


The Travel Weekly Agent Achievement Awards is now just a


fortnight away. In the run-up to the biggest celebration of travel agents of the year, we spoke to Deborah Aylward, head of trade sales at headline sponsor Saga Travel


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Q. Tell us why you are sponsoring the 2016 Agent Achievement Awards… A. The AAAs are very special as they recognise some amazing individual agents and Saga wanted to be involved in this celebration. We also want to raise agent awareness of Saga’s huge product range as there are still many agents who are not aware of what we have to offer their customers, from escorted tours in Uzbekistan to cruises to Central America – there really is something for everyone!


Q. Why do you think the AAAs has such a special place in the hearts of the trade? A. The AAAs recognise and rewards frontline agents from across the country, which makes it much more personal and often quite emotional.


Q. Will you be promoting any particular products or services around the event in July? A. Our new 2017 brochures (Europe & Mediterranean, Worldwide and River Cruises) are launching in July with some exciting new products. These will be with agents by the end of July and additional stocks can be ordered from BP Tradegate.


Q. What you are doing to improve your relationship with and service for agents? A. We recognise that training and supporting agent events is key to raising awareness of our products among travel


Headline sponsors


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