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» Editor’s Note

Graham Longwell

Together with our partners at Fitness Industry Canada, canfitpro, and IHRSA (International Health, Racquet and Sportsclub Association), we work towards a shared goal: the continued growth and strengthening of the fitness industry in Canada. The growth of our industry means more members joining our

Working Together A

s with every issue of Fitness Business Canada, we seek to inform, inspire and engage our readers. Our contributors include a wide range of industry experts, consultants, writers, suppliers, club owners, operators and staff.

clubs and more clubs for them to join. To this end, in just the last few years we’ve witnessed an expansion of fitness offerings driven by innovation and technology, including but not limited to specialized small group training, wearable fitness devices and data tracking. New facilities continue to be added, especially in the low-cost club market and franchising, and a wider selection of ancillary services (see “Ahh Massage” by Barb Gormley on page 24) is beginning to generate more non-dues revenues than it has in the past. The strength of our industry is a function of our connectedness through

information sharing and networking, education and training, best practices and industry advocacy. This publication, along with associations like Fitness Industry Canada, serve to build our sense of community and present a common voice. Let’s continue to work together for a healthier Canada and a prosperous industry:

Join your industry association. Attend a trade show. Send us a story idea or suggestion (email us at We look forward to hearing from you! The Fitness Business Canada team travels to Orlando in late March to attend

IHRSA’s 35th Annual International Convention & Trade Show. Check our website ( for exclusive video on the latest products and services we discover at this event.

Earn your CECs with Human Kinetics! The leading online education provider in fitness.

CANADA Vol. 17 No. 2 – March/April 2016


Chief Executive Officer, International Council on Active Aging, Vancouver, B.C.

David Hardy

President, Fitness Industry Council of Canada, Edmonton, Alta.

David Patchell-Evans CEO & Founder, GoodLife Fitness Clubs, president, canfitpro, London, Ont.

Dr. Greg Anderson

Kinesiology & Physical Educ., University College of the Fraser Valley, Mission, B.C.

Hans Muench International Health, Racquet & Sportsclub Association Director of Europe

John Frittenburg President, The JF Group, B.C.

Karin Lofstrom Executive Director, Canadian Association for the Advancement of Women in Sport and Physical Activity

Larry Greene

Co-Owner and Vice President, La Sporthèque de Hull, Hull, Que.

CONTRIBUTING AUTHORS Paula Comfort, Barb Gormley, Kathryn Korchok, Colin Milner, Jodi Rumack, Alanna Turco, Valerie Volpini


Graham Longwell President, Mill Pond Publishing Inc.

Editor Graham Longwell

Senior Editor Barb Gormley

Graphic Designer Jonathan Cresswell-Jones

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