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engagement and the greater our mem- ber retention. We know that to stay successful


and to stay in business it is extremely important to differentiate our fitness establishment from our competition. Every fitness facility has equipment, personal trainers and group exercise, but how many can say that they know each one of their members on a per- sonal level? We can. At 5 Star Fitness we have a car-


ing and diverse group of employees who are ready to cater to the needs of our members. And we’re proud to boast about them. They include a for- mer dance instructor turned personal trainer and group fitness instructor; a holistic nutritionist who is also a fit- ness specialist and a level 2 boxing instructor; two former CFL athletes


who specialize in sport specific train- ing; proud 5 Star Fitness owner Brodie Boone, who is a training specialist with the Hamilton Boxing Club; and gener- al manager Andrew Childs, who is well known in the powerlifting world as a three-time Canadian champion and world bronze medalist. These individuals all take time to


know everyone they meet on a person- al level. They are often seen sharing a story or a laugh with members who of- ten become friends. And these friends are thrilled to share their experiences at our facility with others…when they walk our doors for the first time and are greeted by our friendly staff. FBC


Valerie Volpini is the head customer ser- vice representative at 5 Star Fitness, Upper Centennial.


5 Star Fitness &


Nutrition Centre Stoney Creek, Ont. www.5star-fitness.com


Opened: January 2013 (formerly Phoenix Fitness since 2010)


Owner/general manager: Andrew Childs


Size: 14,000 square feet Number of members: 2,500


Member demographics: males and females from 18 to 65 Number of staff: 30+


Equipment: lifting platforms, free weights, resistance training circuit, cardio equipment, full boxing ring


Membership fees: $25 to $40 monthly


Programs: group exercise classes, including spinning, Zumba, boot camp, yoga and boxing; physio- therapy; kids club


March/April 2016 Fitness Business Canada 33


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