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GET THE BASICS RIGHT


“Although adding services such as massage won’t require a great deal of space, the location of the space is crucial. The ideal spa treatment room is located in a quiet area away from the normal traffic patterns of the club. The room must be relatively accessible from the locker rooms or provide convenient dressing facilities close by. The décor and lighting should be soſt and indirect to create an ambiance of relaxation and stillness. The ventilation of the treatment areas is crucial. Although the treatment room is typically kept warmer (21-24C degrees) than the club environment, the room must never feel stuffy or hot. The spa requirement for each treatment room is approximately 11 square metres.”


Mike Bates, author of Health Fitness Management: A Comprehensive Resource for Managing and Operating Programs and Facilities.


4. Get the terminology and feel right Remember that registered massage


therapists are regulated health profes- sionals with 2,200 hours of extensive training that includes anatomy, physi- ology and hands-on clinical work. So, for example, don’t use the term “mas- seuse,” which can have sleazy massage parlour connotations.


5. Consider a consultant Hiring a spa consultant may save


you time and money in the long run by keeping your project on budget and on time and by helping avoid ex- pensive errors. A consultant will also have the necessary business contacts and an understanding of the massage therapy world that you likely don’t have. Even a short-term contract for hourly work and advice could prove valuable. FBC


Barb Gormley is the senior editor of Fitness Business Canada, a freelance writer and editor, and a certified personal trainer. Contact her at www.barbgormley.com.


THIS YEAR GO FROM GOOD TO GREAT


It is time to take your club to the next level. We are change makers. Our fresh new thinking and 25 years of proven industry experience will help propel your success in 2016. 360impact Group will create a customized solution for your single or multi-club operation.


Thank you for a great presentation. Your message was exactly what our team needed to hear and validated some of the ideas we have been trying to get across. You also provided valuable ideas on how to improve in these areas. We look forward to you returning for a future session.


–Pa o o i tr,Fitns tMrt n,Dreco es&Ha 360impact Group provides:


• Customized HR solutions – onboarding programs, new employee handbooks, job descriptions, performance appraisals, compensation design


• Talent Solutions - with our extensive networks and expertise, we will find highly qualified people for any club role.


• Training and Development – industry specific on- site and eLearning programs (management skills and leadership development, member service, retention, sales and sales management and more)


• Quality Control – Club audits, mystery shopping programs for every club area, employee climate and member satisfaction surveys


elth


360impactgroup.com


info@360impactgroup.com


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March/April 2016 Fitness Business Canada 25


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