IN THIS ISSUE


ATTRACTIONS MANAGEMENT


n p24 Tim Smit’s organisation, Eden Regeneration, exports his eco-attraction concepts overseas


n p36 Jonathan Gottschall on story science


n p38 Joe Pine on drama and attractions ISSUE 2 2014


07 Editor’s letter 12 Science Centres 13 Visitor Attractions 15 Waterparks 16 Theme Parks 18 Zoos & Aquariums 20 Museums & Galleries 22 Heritage


24 Interview Tim Smit The Eden Project was groundbreaking when it opened in 2001. Now the attraction’s founder Tim Smit is taking the concept to a global audience, and he’s starting with China


8


n p54 Centres like the Eric Carle Museum preserve story art and promote children’s literature


28 Talking Point How can attractions be more inclusive? We ask our experts what attractions can do to cater for people with disabilities


THE STORYTELLING ISSUE


34 Interview Jonathan Gottschall Literary scholar and author of The Storytelling Animal explains why we’re all addicted to story, and how attractions can capitalise on our love of narrative


38 Experience Design Revealing the Reveal An attraction’s more than a big reveal – how you get there is just as important, says experience economist B. Joe Pine II


Read Attractions Management online attractionsmanagement.com/digital


46 Heritage Actions Speak Louder The National Trust’s Ben Cowell describes how landscaping can build up to a reveal, and ways the organisation is using actors to bring history to life


48 Conference Report SATE 2014 TEA president Christine Kerr presents the hot topics from the annual design conference devoted to Storytelling, Architecture, Technology, Experience


54 Story Centres Tell Me A Story The popularity of story centres shows the youngest generation – dubbed digital natives – are thirsty for children’s literature and illustration


AM 4 2014 ©Cybertrek 2014


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