SHOW REPORT
Mark Francis, BaAM Productions, during the Sports Technology panel
Delegates attend a networking event
Denise Chapman Weston, Cool Inventions, WhiteWater West
Architecture segment presenters on stage
Cory Rouse, Walt Disney Imagineering
of the Vegas strip because of its effective use of the absence of light. Zannoli presented an illustration depicting natural light streaming into Grand Central Station in New York City before any of the surrounding buildings were constructed. The image was powerful because it depicted something that was clearly intended by the architect and is simply no longer possible. Zannoli also discussed the lighting design for the 9/11 Memorial – as sensitive and emotional a project as one might ever work on. The architecture segment concluded with a presentation on emotional landscapes. Jeff Sugar, who trained as a landscape architect, reminded us that landscape is a constant, and it’s a guide to the guest experience. Sugar shared his perspective on the contribution of shapes, colours and textures which planted materials bring to the overall design and storytelling of any project.
TECHNOLOGY Technology chair MK Haley, WDI and FSU Entrepreneur-in-Residence, and the segment’s panel offered new perspectives to SATE attendees. One panel discussed
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technology in Las Vegas and how new technologies and developments can be transferred into the creation of experiences for theme parks, museums and other attractions. Moderated by Martin Palicki of InPark, the panel included Tommy Bridges of ATI, Stephan Villet of Smart Monkeys and Eric Cantrell of Medialon. They focused on trends in integrated media experiences in Las Vegas and beyond – at clubs and in previously mundane places such as hotel lobbies or airports. The new control systems are driving
the trend in creating intelligent environ- ments – controlling media and audio. From an audio perspective, there are new technologies that provide the ability to better control outdoor amplification, enable the creation of quiet zones and design for optimal speaker placement using better quality speakers. For theme parks and attractions, the applications are far-reaching, from background music to rides, retail and restaurant spaces and, of course, media-based attractions. Building on this, they shared some
examples of integrated media systems that manage and deliver dynamic content
Read Attractions Management online
attractionsmanagement.com/digital
to create seamless and immersive environments. Villet talked about the complex technology and content that make up the new experience at the new Tom Bradley International Terminal at LAX. The control system is integral to the built environment, connecting thousands of square feet of LED tiles, hundreds of LCD screens, and more than 50 ultra-high- resolution multimedia content segments. The show is comprised of more than four hours of original, high-resolution, multimedia content in seven display areas. Imagine the possibilities for theme parks, museums and other attractions to use networked infrastructure to manage and deliver content that enhances and customizes the guest experience by creating or layering in a dynamic visual and audio environment.
EXPERIENCE Experience segment chair Adam Bezark of the Bezark Company drew together the ideas and themes shared across storytell- ing, architecture and technology, to look at experience from various perspectives. Joe Garlington, retired Walt Disney Imagineering Interactive Studio vice-
AM 4 2014 ©Cybertrek 2014
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