STORY CENTRES Case studies
Storytelling Special
The park has enjoyed 20 years of success Moomin World O
ne of the most loved literary- themed visitor attractions, this year Moomin World celebrated
100 years since the birth of author Tove Jansson, who created the strange creatures. The attraction is situated on an island near the small town of Naantali, Finland, and spans 323,000sq ft (30,000sqm). Opened in 1993, it regularly attracts between 200,000 and 230,000 visitors over its three months of opening. There are no rides, but a changing programme of events and shows to entertain visitors who mingle with the Moomin characters and scenes. Popular with Japanese visitors, there is also a Moomin-inspired theme park in Saitama, Japan, and a dedicated Moomin theme park is due to open in the country in 2015.
The Seven Stories collection Newcastle’s Seven Stories aims to make a difference to the lives of families living nearby
S
even Stories was was established in Newcastle, UK, in response to original manuscripts being sold to overseas collectors. It aims to act as a “custodian” of British children’s literature from 1930s onwards. Over 70,000 people visit the
centre, which is located in a restored Victorian warehouse, every year. Seven Stories won a National Lottery Award in 2013 and was named the UK’s favourite education project.
Peter Pan Moat Brae S A Georgian villa and gardens in Dumfries will be developed into a literary centre 58 Read Attractions Management online
attractionsmanagement.com/digital
cotland’s National Centre for Children’s Literature and Storytelling is due to open in 2017
at a cost of up to £7m ($11.4m, €8.9m). Moat Brae was where the author JM Barrie played as a child, and its grounds inspired him to create Peter Pan and Neverland. Having saved the building from demolition, the Peter Pan Moat Brae Trust is engaging in further fundraising to bring the project to fruition. When complete the centre will have a Neverland garden; offer a year-round programme of activities and exhibitions; encourage imagination in reading and recounting stories, and celebrate the history of Peter Pan.
AM 4 2014 ©Cybertrek 2014
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