Maus aus Chocolat dark ride is powered by 86 Barco F22 projectors
IF YOUR VISITOR IS IMMERSED AND ENGAGED, YOU’VE CREATED AN EXPERIENCE. PROVIDING ENTERTAINING VISUALISATION IS A GREAT WAY OF DOING THIS
and get feedback on what’s happening in the park. All the data an attraction owner needs can be displayed on a single screen. We have a range which is signage
and promotion, great for F&B outlets or souvenir shops. Our displays can give realtime information about queue times, promotions and so forth. Lastly, there’s a meeting and
collaboration element, so where there’s an educational focus, then we can get involved. Those are the four main elements. The solutions you need depend on the size and the number of visitors.
You bought projectiondesign in 2012? We bought the Norwegian projection technology manufacturer in December 2012, giving us a complimentary set of products to target a broader market.
Where in the world is Barco working? Everywhere. We have about 4,000 employees in 90 offi ces and factories around the world. We produce projectors in Belgium, China and Norway now because of projectiondesign. We have a lighting factory in Austin, Texas, and factories in California, India and Taiwan.
AM 4 2014 ©cybertrek 2014
What are your immediate plans? We’re always developing our product range to be relevant to our markets. There are certain technologies that are coming through into all our markets, such as laser light sources for projectors or more powerful computers and graphics cards.
What are the advantages of laser projectors? Using laser, we can generate very pure colours. We can make them brighter because we’re not primarily producing heat, like with a lamp, but light. They’re very long-lasting and a laser will last 30,000 to 40,000 hours in the future. It’s more attractive in terms of running costs. The downside is lasers are expensive at the moment which is why we don’t see them universally yet. We’re developing the products and as the technology is used more the costs will come down, as happens with all new technology.
Has Barco overcome any challenges? The success of Barco as it is now comes from when Eric van Zele joined as our CEO. He came in at a crucial time, in the middle of the fi nancial crisis. He says
openly that Barco had lost its way a little at that time. He quickly recognised we needed to change a number of key things and, at a time when there was no investment at all, he invested heavily in the cinema business. That turned out to be crucial. His foresight and vision turned the company around. Heading up the E&C division, Wim Buyens was looking after digital cinema and his strategy to develop cinema and parts of the entertainment business such as visitor attractions has got us to where we are today.
What’s the best thing about working for Barco? We get involved in so many fascinating projects and see so many different ways of using our equipment. We never cease to be amazed by the creativity of our customers and the way they use our products to create brilliant projects. All attractions are competing for visitors, and they want repeat visitors and visitors who tell their friends about what a fantastic day they had. Providing entertaining visualisation is a great way of doing this. If your visitor is immersed and engaged, you’ve created an experience. ●
Read Attractions Management online
attractionsmanagement.com/digital 69
PHOTO: ALTERFACE
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