SHOW REPORT
TEA members gather for a group photograph
Mixer events provide the chance to network and socialise
SATE has become an annual tradition for TEA members
Networking is an important aspect of the SATE experience
TEA has over 1,000 industry members
president, suggested the acronym should be EATS, not SATE. Not everything is about story, he said. He suggested play is just as important and that we’re stuck on stories as a holdover from the film industry. He went on to share with the delegates that not only is play older than story, but mammals are the only species that play. Garlington talked about how in a story the protagonist is controlled by the author, but in play scenarios the protagonist is controlled by the user. He explained it as “showing” versus “doing” and suggested the word interactive – while overused – is code for personalisation. James Anderson and Matthew Dawson
from Forrec talked about what they have learned about the context of experiences. Having worked on projects and with clients outside of North America for more than 20 years, they had lots of great insight to share on how to understand the experience clients really want when there are cultural and language barriers. They emphasized careful listening and total immersion in cultures as being critical to success. And they also talked about their secret weapon – being really Canadian.
52
ONE COMMENT WAS CRITICAL – WHETHER A STORY IS BASED ON HISTORICAL EVENTS, AN EXISTING IP OR AN ORIGINAL PREMISE: DESIGN AS IF PEOPLE KNOW NOTHING
Narrative experiences present perfect
opportunities to expand on the idea of living characters by building a world and the community in it. Cory Rouse from Walt Disney Imagineering shared the background on a project that was based on a simple premise – what if Frontierland were a real town? A construct where guests assume roles and interact within the land, guided and inspired by a group of actors cast in key roles? The resulting interactions are more meaningful because the guests were part of the story, writing it in realtime as part of the action, not just as observers. The idea was to see what would happen if Frontierland was a real town and the sense of community was evi- dent. Presented with a problem and then given permission to solve it, guests built relationships with each other and deeper connections with the place. They created a community, connecting place and content to create a memorable experience.
Read Attractions Management online
attractionsmanagement.com/digital Conference co-chairs Aram Ebben
of exp and Stefan Lawrence of ReThink Leisure Entertainment reunited the team of segment chairs from SATE 2013 in Savannah, Georgia. As the finale to the conference, they joined the chairs and many of the speakers on stage to draw out conclusions from the group on how storytelling, architecture, technology work together to create experiences. Out of these conversations,
clear themes emerged. All agreed extraordinary experiences change the way we feel, even if we’re also focused on having an impact on others. This emotional impact is critical. The other key to creating great experiences is that they’re shared. Whether you’re part of a large group sharing something exciting and emotional in person or you’re using technology to share, you’re part of the story – with your larger community of friends and family. l
AM 4 2014 ©Cybertrek 2014
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104