RIDES
MACK RIDES
MAXIMILIAN ROESER MARKETING MANAGER
Tell us about your most recent thrill coaster. Our most recent high-speed coaster is Helix at the Swedish theme park Liseberg in Gothenburg. With two launch segments, seven inversions and a total ride time of about two minutes this rollercoaster is one of the best in the world. Theme park enthusiasts are excited to ride this coaster. The setting for this rollercoaster is truly unique: a large hill in the centre of the park lifts Helix into the spotlight for the visitors. However, as nice as the view is from up there, it was difficult to erect the steel structure on the hillside.
In terms of engineering, design or manufacturing, what developments have you had lately? Our latest developments include the suspended powered coaster, Arthur, at Europa-Park, as there’s a lot of technology included in the car. For the first time, we’ve created a vehicle that has light, sound, seat shakers, drive motors and an interactive control system on board. It’s the most complex ride vehicle we’ve ever created. Visitors love the feeling of flying over the village of the Minimoys.
What coaster experiences are popular? Currently our rollercoasters are doing very well. The launch coaster has been sold multiple times all over the world, as well as our mega-coasters. Our free-spinning coasters are also in high demand. In the coming years we expect
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The Helix coaster at Liseberg park in Sweden has two launch segments (left); the suspended Arthur ride is new to Europa-Park
other. That’s definitely a huge advantage compared to other coaster makers.
to see more of these rollercoasters for the whole family being built.
Can you describe the current market climate? Is business fast or slow? Business is pretty fast as we see increased demand from new destinations and a high volume of requests from existing customers. Mack Rides is known for bringing new ideas to the market and we’re planning new rides and ride systems for 2015 and 2016. We’re a company whose strength is in being very innovative but never losing our tradition and heritage.
What are you doing that other coaster makers aren’t? Mack Rides invests a lot in the quality of its products. When it comes to track engineering, vehicle design and new technologies we are very motivated and always push ourselves further. Of course, with the Mack family and Europa-Park we have a strong partnership where we can get ideas and feedback from each
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What are challenges do you face? We could see some changes in the near future. The way people spend their time at the weekend or on vacation could shift again. With technological changes, the competition between consumer electronics and high-end experiences will shift everything to a new level. As an example, 3D cinemas were a highlight of the 1980s, but now everybody can enjoy a 3D movie at home with the newest TV set. Keeping up with these developments and always being a step ahead is probably the most challenging. People get used to experiences, so we think the next big thing will be giving them a totally new adventure every time they go on a ride.
What’s next for Mack Rides? Mack Rides is in a position of healthy growth. We have strong demand right now and for the coming years, but we’re aware that this demand can be subject to external influences such as economic fluctuations. We want to invest sustainably, not just for a high growth rate, but you’ll certainly see spectacular new ride ideas from us in the future. l
AM 4 2014 ©Cybertrek 2014
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