PROMOTIONAL FEATURE
VISITOR ATTRACTION EXPO AN EVENT FOR THE UK ATTRACTIONS INDUSTRY BY THE UK ATTRACTIONS INDUSTRY P
reparations for the inaugural Visitor Attraction Expo (VAE) are in full swing, with ExCel London ready to host an entirely new event for those involved in the
UK attractions market. From 13 to 15 January 2015, VAE opens
its doors to visitors representing leisure parks, zoos and piers, as well as an incredible variety of static attractions. VAE is presented by BALPPA in
association with EAG International. The free-admission show is open to the entire leisure industry.
WHAT IS VAE? EAG International chairman Martin Burlin welcomed VAE, saying: “The Visitor Attraction Expo will give the leisure park, piers, zoos and static attractions sector an annual event which it can call its own, right here in the UK. We’re experiencing increased crossover between the amusements and attractions sectors, so this move is reflecting what’s happening in the market. There’s strong interest from potential exhibitors and EAG’s
5,000-plus visitors will help in delivering a robust start for this exciting new event.” VAE takes place alongside EAG
International, an established gathering for the European amusements and coin-op industries. EAG International is already a firm favourite with many from the attractions industry, who come to view the latest innovations from the amusements sector. Visitors can access both shows with a single badge. EAG International 2014 attracted
5,460 visitors, with 70 per cent from the UK. Overseas visitors travelled from 63
countries, including Italy, France, Belgium, Spain, Poland, Greece and Germany. VAE is initially focusing on the UK
market, with a European outreach. As with any new venture, the opportunity exists to get back to basics so that the event can naturally evolve to meet the precise needs of visitors, exhibitors and other stakeholders. BALPPA chief executive Paul Kelly
explains: “The Visitor Attraction Expo will exist to support our members, trade suppliers, operators of visitor attractions and the industry at large. Our role is to assist them in their business ventures and every aspect of the show has been developed with this in mind.” With its early January dates, VAE
will provide the perfect opportunity for discussing the events of the previous year, reviewing the latest products on display, and planning purchasing and investment for the forthcoming season.
WHAT WILL I SEE? Visitors to VAE and EAG will be treated to an impressive line-up of products to thrill
From dodgem cars to cotton candy: products from more than 180 manufacturers will be on show
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AM 4 2014 ©Cybertrek 2014
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