DRINKS DRINK IT IN We round up some of the latest news from the beverages sector WONDER HERB POWERS HEALTHY COFFEE
The debate about the health pros and cons of coffee is a longstanding one – but Health Choice Coffee believes it has a genuinely healthy option. The secret ingredient in its Organo Gold Coffee drink is the ancient Chinese herb ganoderma. With more than 1,800 published articles about it in medical journals, the company says the herb is – among other benefi ts – proven to provide more energy, support the immune system, and promote health and longevity. Sports nutritionist Dr Bob Rakowski, who worked with
London 2012 Olympic Games athletes, says Organo Gold Coffee has an alkalinising effect on the body which boosts performance, whereas regular coffee is acidic.
fitness-kit.net KEYWORD Organo
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TOTAL FITNESS UPS CAFÉ OFFERING A BALANCED APPROACH
A US coconut water rehydration drink, developed by a team of sports medicine and nutrition experts, is launching in the UK. Coco5 naturally contains a
balance of fi ve electrolytes that the body loses during exercise. Steve Barton, former director of wine company Brand Phoenix, has set up Innovation Drinks, under which the Coco5 brand is being traded. An international roll-out is also being implemented, with the drink initially being launched in Australia, the UAE, Sweden, Norway and Ireland. The drink has no artifi cial
fl avours, sweeteners or colours and it contains just 80 calories per 473ml bottle. It’s available in six fl avours: natural coconut, tropical passion, lemon, cherry crush, citrus splash and pineapple.
fitness-kit.net KEYWORD Innovation
78 Read Health Club Management online at
healthclubmanagement.co.uk/digital
Total Fitness has selected Soho Coffee Co to replace the in-house café facility at its Wilmslow club. The move represents a shift away from simply offering a convenient catering facility for a captive audience to offering a quality proposition that can be benchmarked against high street experiences. Soho Coffee Co will offer organic and
fairtrade Arabica coffees as well as its in-house range of fresh, ice-blended frappés, including an ‘unadulterated’ banana smoothie made from only organic milk, bananas and ice. The company has also created a bespoke, made-to-order protein shake menu for Total Fitness members.
fitness-kit.net KEYWORD Soho HEALTHY OPTION FOR SPORTS DRINKS
A new isotonic sports drink is aiming to position itself as the healthy option in the sports drink market. According to its makers, iPro Sport differentiates
itself from other isotonic drinks by being a more suitable option for the average active person – not being specifi cally targeted at professional athletes. The drink uses natural sugar replacement stevia
– which has zero calories – and contains vitamins B12, B6 and pantothenic acid as well as 40 per cent of the daily recommended dose of vitamin C. The drink comes in three fl avours – citrus blend,
orange and pineapple, and berry mix – and doesn’t contain any artifi cial colours.
fitness-kit.net KEYWORD iPro August 2014 © Cybertrek 2014
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