UK news update 1Rebel: crowdfunding success
M3 INDOOR CYCLE M5 ELLIPTICAL AIR RESISTANCE RANGE
(L-r) Ops director Kevin Yates, plus co-founders James Balfour and Giles Dean, with models
Fitness startup 1Rebel has raised more than £1m of investor capital for its fledgling business in under two weeks, thanks to an innovative crowdfunding venture. The company launched on crowdfunding
site Crowd Cube on 1 July, offering the public the chance to invest in the venture – a chain of high intensity studios using the ‘pay as you train’ business model – with 27.65 per cent of total equity up for grabs in return for £1.15m. The target was hit in under two weeks and £1.19m was reached by 16 July, with 188 investors buying equity by that date – the largest pledge being for £575,000. Ops
director Kevin Yates described the Crowd Cube response as “overwhelming” and said that, despite 1Rebel reaching its target early, investors can still grab a slice of the action as further equity is available – the company’s website listing will remain live until late August. The brainchild of James Balfour – son of Fitness First co-founder Mike – and leisure start-up specialist Giles Dean, 1Rebel will comprise a range of boutique fitness studios solely focused on high intensity training. The first site has been secured in central London and is set to launch in October. Details:
http://lei.sr?a=h6N5f
Fitness apps usage up 62% in 6 months
As the wearable tech market heats up, the latest figures from mobile research firm Flurry show that consumer appetite for fitness apps shows no sign of abating. Often used in conjunction
with wearable tech to provide analytics and workout feedback, daily usage of health and fitness apps has grown 62 per cent over the last six months, according to research firm Flurry. This represents a growth rate that is 87 per cent faster than the mobile apps industry as a whole (see also p40). The growth of fitness apps lagged behind the wider app market in 2013, so what has sparked this sudden frenzy of activity? US-based Flurry says it’s a combination of
August 2014 © Cybertrek 2014
“I researched the market thoroughly before purchasing Keiser’s M3 Bikes. What I like about the M3 is the versatility for everyone from complete beginners to those who are competitive cyclists. I feel that the gearing range and the feedback from the bike display is the best on the market. Furthermore, the Keiser Trainers were exceptional and motivational, with a keen focus on good technique and an inspirational style of teaching.”
Women aged 25 to 54 are a key driver in the growth of apps
increased product offerings from tech giants and greater integration with Facebook – making fitness apps a more social experience, although the sector remains largely niche. Details:
http://lei.sr?a=x3U4F
Jon Marsh
Health and Fitness Manager Avalon Leisure
Keiser UK Ltd 0845 612 1102
@KeiserUK
www.keiseruk.com 15
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